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  • Navigating AI and Leadership as Trengo CEO With Marili ‘t Hooft-Bolle | Show notes episode 116

    Navigating AI and Leadership as Trengo CEO With Marili ‘t Hooft-Bolle | Show notes episode 116

    How do you scale in the age of AI without losing what makes your company work?

    If there is one person who can answer that question, it’s Marili ’t Hooft-Bolle. As the CEO of Trengo, she knows what it takes to scale, lead, and stay human in a fast-changing world.

    In episode 116, Marili is your guide through today’s AI “Land of Confusion.”

    Key Takeaways from Episode 116

    Scaling in the age of AI requires a fresh lens. Marili’s perspective offers a playbook for founders who want to build with purpose while adapting to change.

    • Growth is not about adding more people. It is about putting in the right amount of structure so that teams stay effective.
    • AI is a land of confusion, but leaders can use it to reimagine customer value instead of just building the next version of what they know.
    • Leadership means complementing your team’s skills, not duplicating them. That is where diversity becomes both natural and powerful.

    Listen to the full episode to hear Marili’s take wherever you listen to podcasts. Then scroll down for practical tips and my reflections.

    Navigating AI and Leadership as Trengo CEO with Marili 't Hooft-Bolle | Ep. 116 Women Disrupting Tech

    1. Key Takeaways from Episode 116
    2. Magic Moments In The Episode
    3. Practical Tips for Entrepreneurs
    4. The Quote From the Episode
    5. Amplify the Voices of Women Disrupting Tech
    6. What I Learned From the Episode (Notes to Self)
    7. A Question for You 🤔
    8. Closing
    9. Coming Up On Women Disrupting Tech
    10. Events that Women Disrupting Tech Must-Attend
    11. Diverse Leaders in Tech Events
    12. About Marili ’t Hooft-Bolle
    13. About Trengo

    Magic Moments In The Episode

    What struck me most in our conversation, were the sharp, memorable moments that reveal how Marili thinks as a leader. These moments highlight why she is a role model worth listening to:

    • “It is about adding enough structure but not too much.” This is her blueprint for scaling without losing agility.
    • “The longer you torture data, it will confess to anything.” A reminder that LLMs and spreadsheets alone cannot guide you through AI’s land of confusion.
    • “You can like someone very much and still fire them.” For Marili, separating personal feelings from evaluating performance is essential. It echoes Kirsten Heukels’ insight that empathy can be a double-edged sword.

    Want the full context? Listen to the episode and hear how these lessons came alive in our conversation on Spotify, and follow us for more magical episodes.

    And don’t forget to leave your magic moment of the episode in the comments.

    Practical Tips for Entrepreneurs

    This episode contains some serious leadership lessons for all founders. Because scaling in the age of AI is not about working harder. It is about working smarter and leading with clarity. Marili’s lessons translate into these practical moves.

    Balance agility with balance.

    Hyper-agile does not mean 24/7 hustle. Use AI as an external brain to learn faster, but protect rest and creativity to keep your team energized.

    Build for real value.

    In the GenAI space, do not just improve what exists. Reimagine what your customer truly needs.

    Match the amount of structure to the context.

    Remote teams need more structure because spontaneous knowledge sharing is limited. Co-located teams can run lighter. Watch for slowing pace or lost information as signals to add process.

    For more examples, listen to the episode on Apple Podcast, and hear how Marili applies these lessons at Trengo.

    Listen on Apple Podcasts Logo

    And if you know someone who should hear these tips, share the episode with them.

    The Quote From the Episode

    Picture of Marili ‘t Hooft-Bolle, CEO of Trengo, with a quote from episode 116 of the podcast Women Disrupting Tech titled ‘Navigating AI and Leadership as Trengo CEO’.

    “If we celebrate women only on one day, it implies that the other days are not women’s days.”

    Amplify the Voices of Women Disrupting Tech

    Want to make inclusion in tech the new normal by 2032? Here’s how you can help:

    Amplify the voices of Women Disrupting Tech by following the podcast on your favorite platform. Every follow brings these stories to more people.

    Give the show a rating or review on Spotify or Apple. It only takes a moment, but it tells others this podcast is worth listening to. And helps the voices of my guests carry further.

    Rating: 1 out of 5.

    Share the stories that move you.
    Send this episode to a friend, a colleague, or someone who needs to hear it. Every share helps to build a more inclusive tech future and supports my guests in getting the stage they deserve.

    So when you know someone who should hear it, pass it on when you’re done.

    What I Learned From the Episode (Notes to Self)

    After every recording, I sit down to document what I took away from it. My conversation with Marili is rich, bold and full of learnings for every founder. Here are three things I wrote down to take with me:

    • Marili sees AI as a new set of rules to play with. That competitive, playful lens made me rethink how I look at disruption.
    • Bias cannot be erased overnight, but prompts and boundaries can help us avoid the worst effects. It is a second-best option, and one we should use.
    • From spotting when a team member is ready for the next step to separating liking someone from evaluating their performance, reflection is key. Even if that means you have to let go of people you like.

    These reminders keep me curious about how I grow as a host and as a guide for founders.

    Know someone who would benefit from these notes, too? Share the episode with them using the buttons below.

    A Question for You 🤔

    What do you believe is the hardest part of scaling in the age of AI?

    • Adding the right structure
    • Staying agile and balanced
    • Leading with self-awareness
    • Something else entirely?

    Let me know in the comments or message me directly. I’d love to hear your take.

    Closing

    Her reflection on International Women’s Day is a reminder that the real change comes from what we do every day, not from celebrating women once a year.

    In the same way, scaling, leading, and navigating AI are not about quick fixes. They are about balance, awareness, and building teams that complement each other.

    When you’re ready to discover how to scale with structure, lead with self-awareness, and navigate AI with confidence, listen to Navigating AI and Leadership as Trengo CEO with Marili ’t Hooft-Bolle | Ep. 116 on Spotify, Apple Podcasts, or YouTube.

    And on YouTube, you can also find the Genesis song Land of Confusion that inspired part of our conversation and the copy on this blog. Even though it’s from the mid-1980s, it is still surprisingly relevant.

    Coming Up On Women Disrupting Tech

    When you liked this episode, you’ll love my conversation with Kuhu Singh. Her journey led her from burnout to building an AI companion that bridges the gap between AI and therapy.

    Besides the inspiring story, Kuhu shares so many wonderful lessons from her own journey. Like this one of finding a co-founder:

    Click play to hear Kuhu’s wisdom.

    So stay tuned for this and much more on Women Disrupting Tech.

    And, as always, Keep Being Awesome!

    Events that Women Disrupting Tech Must-Attend

    You’d think that there are no events in the summer. Well, I’ve found some cool ones. Below is one event you definitely want to check out. For a full overview of all events, including links to buy tickets, please check the events page.

    Founders Beach Series | Edition 3: Tech & Soul

    Date: 11 September 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    Diverse Leaders in Tech Events

    If you like being in the know about what is happening in the DEI space, Diverse Leaders in Tech is the place to be.

    Every last Thursday of the month, they have monthly in-person meetups for tech people, HR leaders and supporters of diversity to exchange insights, tackle challenges, and take action. It’s a vibrant, safe space where diversity is celebrated.

    You can find their events on the website. Joining your first event is free.

    About Marili ’t Hooft-Bolle

    Marili ’t Hooft-Bolle knows what it takes to grow companies in fast-moving markets. She has scaled WeTransfer, worked at McKinsey, and now leads Trengo as CEO. What sets her apart is the mix of structure and curiosity she brings to leadership. With two decades in tech, she shows how to guide teams through change, embrace AI, and keep people at the center of growth.

    You can connect with Marili on LinkedIn. Alternatively, you can call my AI voice assistant on +3197010251866 to discover how Trengo can help your company.

    About Trengo

    Trengo is an AI-empowered customer engagement platform that brings all communication channels—like WhatsApp, email, chat, and social—into one shared inbox. More than reducing noise, Trengo automates up to 80% of repetitive conversations with AI agents and workflow. Founded in the Netherlands, the team is driven by a vision to replace overwhelm with delight—so support teams can focus on high-value moments instead of routine tasks.

    You can learn more about Trengo by visiting their website and following the company on LinkedIn.

  • How to Build a Resilient and Purpose-Driven Business With Marleen Somohardjo | Show notes episode 115

    How to Build a Resilient and Purpose-Driven Business With Marleen Somohardjo | Show notes episode 115

    Some founders wait for the perfect conditions before launching. Marleen Somohardjo jumped in during the 2008 financial crisis. That choice defined her approach to business: prepare for the unknown, lead with purpose, and keep a steady hand when the waters turn rough.

    To discover how you can build a business that is both resilient and purpose-driven, listen to episode 115 of Women Disrupting Tech on Spotify, Apple Podcasts, and YouTube.

    Key Takeaways from Episode 115

    Preparedness is not something you switch on when trouble arrives. It is a mindset and a set of habits you build into your business from day one. Marleen’s own journey, starting her consultancy during a financial crisis, is proof that this approach pays off.

    Preparedness is a daily discipline, not a panic button.

    Marleen’s career shows that embedding preparedness into daily operations makes you far more effective when real challenges hit. It is about anticipating risks and redesigning processes before you are forced to.

    A stable balance sheet is the foundation for growth and risk-taking.

    Having solid financials gives you the freedom to take calculated risks without jeopardising your business. For Marleen, stability is not about being overly cautious, but about creating the confidence to innovate.

    Profit means more when it serves a long-term purpose.

    Profitability without vision can be short-lived. Aligning profit with a clear purpose builds resilience and creates value beyond the bottom line.

    Listen to Episode 115 of Women Disrupting Tech wherever you listen to podcasts to hear the full conversation.

    How to Build a Resilient and Purpose-Driven Business with Marleen Somohardjo | Ep. 115 Women Disrupting Tech

    1. Key Takeaways from Episode 115
    2. Magic Moments In The Episode
    3. Practical Tips for Entrepreneurs
    4. The Quote From the Episode
    5. Amplify the Voices of Women Disrupting Tech
    6. What I Learned From the Episode (Notes to Self)
    7. A Question for You 🤔
    8. Coming Up On Women Disrupting Tech
    9. Events that Women Disrupting Tech Must-Attend
    10. About Marleen Somohardjo
    11. About M2 Advisory

    Magic Moments In The Episode

    Marleen shares how resilience works and why it matters, particularly for founders. These parts of our conversation capture the essence of how Marleen thinks and works. They stand out because they link vision to action in ways founders can apply right away.

    The courage to launch during the 2008 financial crisis.

    Starting a business at a time when others were retreating shows her willingness to take strategic risks and her confidence in her own capabilities. And, it shows that there’s no wrong moment to start one.

    “Your passion needs to be monetised in such a way that you understand the value you bring to the market.”

    This was a turning point in the discussion. You can’t separate passion from profit. Marleen sees passion as essential but insists that it must be tied to a viable business model to have a lasting impact.

    Connecting delegation with diversity: different approaches can still deliver excellence.

    Letting go of perfectionism is not just about efficiency. For Marleen, it also means embracing diverse ways of working, which can strengthen the business and improve preparedness.

    Want more magic from the episode? Tune into episode 115 of Women Disrupting Tech on Spotify, and follow us for more magical episodes.

    Practical Tips for Entrepreneurs

    One of the main reasons I loved having Marleen on is that she speaks not only to the traditional finance metrics like profit and loss. She also shows that running a business is about resilience and understanding the practice of risk management.

    Marleen’s advice is grounded in both corporate expertise and entrepreneurial experience.

    Corporate years can be the perfect training ground for entrepreneurship.

    As Marian Spier also said in episode 110, a “normal” job can teach you leadership, systems, and delivery skills you later adapt for your own venture.

    Use technology to free your time for the work that matters most.

    Marleen embraces technology as a multiplier, freeing up her time by handling routine tasks so she can focus on high-value work. Her advice to founders: choose tech tools that multiply your impact.

    Anchor every decision in financial stability and your “why.”

    Clear financial goals paired with a strong sense of purpose create a steady course, even in turbulent markets.

    What’s the practical tip from the episode that you feel others need to hear? Leave yours in the comments.

    🎧 For the full conversation on how you marry profit with purpose, listen to Episode 115 on Apple Podcasts

    Or click the image below to listen on YouTube.

    The Quote From the Episode

    Picture of Marleen Somohardjo, with a quote from episode 115 of the podcast Women Disrupting Tech, which features an interview with her. Click the image to listen to her story on YouTube.

    “Your passion needs to be monitised in such a way that you understand the value you bring to the market”

    Amplify the Voices of Women Disrupting Tech

    Want to make inclusion in tech the new normal by 2032? Here’s how you can help:

    Amplify the voices of Women Disrupting Tech by following the podcast on your favorite platform. Every follow brings these stories to more people.

    Give the show a rating or review on Spotify or Apple. It only takes a moment, but it tells others this podcast is worth listening to. And helps the voices of my guests carry further.

    Rating: 1 out of 5.

    Share the stories that move you.
    Send this episode to a friend, a colleague, or someone who needs to hear it. Every share helps to build a more inclusive tech future and supports my guests in getting the stage they deserve.

    So when you know someone who should hear it, pass it on when you’re done.

    What I Learned From the Episode (Notes to Self)

    Some of Marleen’s points landed as reminders I need to keep in my own work. This is what landed on my to-do list.

    Assess your risk tolerance before setting your strategy.

    Know how much risk you are willing to take before making major business decisions. Understanding your appetite for risk (financial, operational, and strategic) helps you shape every decision that follows.

    Preparedness should be proactive, built into daily practice.

    Waiting until a crisis forces your hand means you are already behind. Building it in from the start creates flexibility and control.

    Build freedom and enjoyment into your work now, not just at the end of your career.

    Marleen reframes financial stability not as a distant goal for retirement, but as something that should enable quality of life now. For founders, it’s a reminder to design their businesses so they create moments of freedom and enjoyment along the journey, not just at the finish line.

    Know someone who would benefit from these notes, too? Share the episode with them using the buttons below.

    A Question for You 🤔

    What helps you balance profit and purpose?

    • Regular reflection
    • Strong mission focus
    • Smart money habits
    • Saying no to wrong fit

    Let me know in the comments or message me directly. I’d love to hear your take.

    Coming Up On Women Disrupting Tech

    Next week, we’ll travel to the land of confusion that AI is in. Marili ‘t Hooft-Bolle is our guide as we discover how to navigate growth in the age of AI. Let me share a little nugget of wisdom from the episode to get you warmed up.

    Click to listen to Marili.

    So stay tuned for this and much more on Women Disrupting Tech.

    And, as always, Keep Being Awesome!

    Events that Women Disrupting Tech Must-Attend

    You’d think that there are no events in the summer. Well, I’ve found some cool ones. Below is one event you definitely want to check out. For a full overview of all events, including links to buy tickets, please check the events page.

    The Listening Series

    Date: 24 August 2025
    Location: The Hague (in the dunes)
    Time: 2:00 PM – 6:30 PM
    Tickets: On Luma

    Founders Beach Series | Edition 3: Tech & Soul

    Date: 11 September 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    About Marleen Somohardjo

    Marleen Somohardjo is a seasoned finance and risk strategist with more than 15 years of experience. In 2008, her entrepreneurial journey began with her first company, Marleen Somohardjo Interim Management & Consultancy, during the global financial crisis. That experience shaped her belief that resilience and smart decision-making are the foundations of lasting business success.

    In 2014, she founded M2 Advisory to help companies navigate financial uncertainty, prepare for change, and unlock sustainable growth.

    You can connect with Marleen on LinkedIn.

    About M2 Advisory

    M2 Advisory is a management strategy consultancy that helps companies strengthen their financial position and future-proof their business. Founded by Marleen Somohardjo in 2014, the firm combines deep expertise in finance and risk management with pragmatic, actionable strategies. M2 Advisory works with clients to turn challenges into opportunities, ensuring they are prepared to thrive in any economic climate.

    You can learn more about M2 Advisory on the website and by following M2 Advisory on LinkedIn and YouTube.

  • How The Wealth Within Her Empowers Women’s Finances and Self-Worth | Show notes for episode 114 of Women Disrupting Tech

    How The Wealth Within Her Empowers Women’s Finances and Self-Worth | Show notes for episode 114 of Women Disrupting Tech

    What if the way we praise our daughters shapes the limits they carry later in life?

    That’s the question I kept returning to after my conversation with Catrine Rhenberg.

    She’s the co-founder of The Wealth Within Her, a platform that helps women shift their beliefs about money, risk, and self-worth.

    In this episode, she shares how gendered messages in childhood evolve into financial patterns, and what it takes to break them.

    Whether you’re a founder, a leader, or raising a daughter of your own, this one’s worth your time.

    Key Takeaways from Episode 114

    Here are some of the standout insights from the episode that anchor this conversation in both research and lived experience.

    Our earliest experiences shape our financial confidence.

    From t-shirts that tell boys to explore and girls to smile, to teachers who help girls faster than boys, Catrine reveals how early social cues influence the way women relate to money and risk.

    Praise the effort, not the outcome.

    Catrine shares how she raises her own kids. Praising effort over results encourages them to take risks, even if the outcome isn’t perfect. The same goes for early-stage founders.

    Small investments build big confidence.

    Women aren’t risk-averse; they’re risk-conscious. Catrine explains how smaller ticket sizes and group investing foster the confidence to act and the community to sustain it.

    Listen to the full conversation by hitting the play button below or find episode 114 of Women Disrupting Tech on Spotify, Apple Podcasts, and YouTube.

    And pass it on to someone who’s ready to stop asking for permission.

    How The Wealth Within Her Empowers Women’s Finances and Self-Worth with Catrine Rhenberg | Ep. 114 Women Disrupting Tech

    1. Key Takeaways from Episode 114
    2. Magic Moments In The Episode
    3. Inclusive Events for Women Disrupting Tech
    4. Episode Highlights and Timecodes
    5. Practical Takeaways for Female Founders
    6. A Question for You 🤔
    7. Amplify the Voices of Women Disrupting Tech
    8. What I Learned From the Episode
    9. About Catrine Rhenberg
    10. About The Wealth Within Her
    11. Share what’s on your mind!
    12. Coming Up On Women Disrupting Tech

    Magic Moments In The Episode

    Beyond the practical insights, there were moments in our conversation that hit deeper, reframing both the problem and the path forward. These quotes capture the emotional truth and tension behind the systemic patterns.

    “I realized how much money I left on the table.”

    Catrine’s moment of self-reflection around unnegotiated salaries and overlooked stock options hits hard. It’s a wake-up call many women know all too well.

    “Confidence doesn’t automatically mean competence.”

    Especially in startup funding, we reward polish more than substance. Catrine reminds us that loud isn’t always better.

    “I’m not pushing for women to be more like men. I’m pushing women to be more authentic to who they are.”

    This quote is the heartbeat of the episode. It’s not about assimilation. It’s about authenticity.

    If one of these quotes stuck with you, share it with someone who should hear it. And if there’s another quote that resonated with you, leave it in the comments.

    🎧 Ready to hear more? Listen to Episode 114 on Spotify.

    Inclusive Events for Women Disrupting Tech

    You’d think that there are no events in the summer. Well, I’ve found some cool ones. Below is one event you definitely want to check out. For a full overview of all events, including links to buy tickets, please check the events page.

    The Listening Series

    Date: 24 August 2025
    Location: The Hague (in the dunes)
    Time: 2:00 PM – 6:30 PM
    Tickets: On Luma

    Founders Beach Series | Edition 3: Tech & Soul

    Date: 11 September 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    Episode Highlights and Timecodes

    03:04 – Introduction to Catrine Rhenberg and Her Journey
    05:57 – The Relationship Between Self-Worth and Financial Success
    08:51 – Cultural Influences on Women’s Financial Mindset
    12:00 – The Impact of Parental Leave on Women’s Careers
    14:38 – Self-Reflection and Financial Empowerment
    17:38 – Creating Awareness and Safe Spaces for Women
    20:55 – Teaching Financial Confidence to Younger Generations
    23:53 – The Importance of Praising Effort Over Outcome
    26:32 – The Shift in Financial Education and Investment Mindsets
    29:17 – Reprogramming Financial Mindsets
    32:21 – The Role of Wealth Circles in Empowerment
    35:19 – Results and Changes in Women’s Financial Behaviors
    38:18 – Encouraging Women to Invest in Riskier Assets
    41:19 – Women Investing in Women
    44:11 – Future Opportunities for Female Founders
    46:56 Bold Moves for Diversity and Inclusion in Tech

    Practical Takeaways for Female Founders

    Catrine outlines a three-step framework to help reprogram the beliefs that hold us back, whether around money, confidence, or self-worth.

    Step 1: Awareness

    Start by noticing your default responses. Are you undercharging? Holding back from asking? Avoiding decisions out of fear? Awareness shines a light on habits that aren’t really yours.

    Step 2: Reflection

    Take time each day or week to look back on moments that triggered discomfort. What did you feel? What story were you telling yourself? This step begins to create distance from autopilot thinking.

    Step 3: Conscious Response

    With repetition, you start to recognize patterns in real time. This gives you the chance to pause, reframe, and choose a different action. One based on alignment, not old programming.

    🎧 For the full conversation on how you can start redefining success and wealth, listen to Episode 114 on Apple Podcasts

    Or click the image below to listen on YouTube.

    Picture of Caterine Rhenberg, co-founder of The Wealth Within Her, with a quote from episode 114 of Women Disrupting Tech titled 'How The Wealth Within Her Empowers Women’s Finances and Self-Worth'.

    “I’m not pushing women to be more like men. I’m pushing women to be more authentic to who they are.

    A Question for You 🤔

    Which of Catrine’s three steps (awareness, reflection, conscious response) do you find most challenging? Why?

    Let me know in the comments or message me directly. I’d love to hear your take.

    Amplify the Voices of Women Disrupting Tech

    Want to make inclusion in tech the new normal by 2032? Here’s how you can help:

    Amplify the voices of Women Disrupting Tech by following the podcast on your favorite platform. Every follow brings these stories to more people.

    Give the show a rating or review on Spotify or Apple. It only takes a moment, but it tells others this podcast is worth listening to. And helps the voices of my guests carry further.

    Rating: 1 out of 5.

    Share the stories that move you.
    Send this episode to a friend, a colleague, or someone who needs to hear it. Every share helps to build a more inclusive tech future and supports my guests in getting the stage they deserve.

    Use the buttons below to spread the word. Your voice helps amplify theirs.

    What I Learned From the Episode

    Lately, I’ve been thinking about how the way we raise girls quietly shapes how they show up in business years later.

    Finishing Viktor Frankl’s Man’s Search for Meaning brought that thought into sharper focus. Frankl’s work is a reminder that purpose isn’t a luxury. It’s a prerequisite.

    That insight came back to me while re-listening to my conversation with Catrine Rhenberg, co-founder of The Wealth Within Her. She didn’t create her platform to hand out financial tips. She built it because too many women were still playing small in their careers and businesses. Often without even knowing it.

    The programming starts early. Girls are cautioned more than boys. Praised for being good, not for being bold. Those patterns show up later as self-doubt, over-preparation, or asking for permission before making a move.

    Catrine’s approach is practical, but it’s also profound. She’s shifting the conversation around wealth from one of assimilation to one of authenticity. It’s not about fixing women. It’s about unlearning the messages that told them they needed fixing in the first place.

    Listen to Episode 114 of Women Disrupting Tech wherever you listen to podcasts to hear the full conversation.

    About Catrine Rhenberg

    Catrine Rhenberg is the co‑founder of The Wealth Within Her and a seasoned leader in fintech with over 15 years of experience at PayPal, Zettle, and Trustly. She has built a career at the forefront of digital payments and now advises businesses on international growth and strategic partnerships. Alongside her work in fintech, she supports women in redefining their relationship with money, confidence, and power. Her mission: to make financial empowerment more accessible, personal, and sustainable.

    You can connect with her on LinkedIn.

    About The Wealth Within Her

    The Wealth Within Her is a financial empowerment platform designed to help women grow their confidence, own their value, and build wealth on their own terms. Through coaching, workshops, and community, the platform supports individuals, founders, and investors in closing internal and external wealth gaps. Founded by fintech veterans Catrine Rhenberg and Riika Olli, the platform bridges personal growth with systemic change to create a more equitable financial future.

    You can learn more about The Wealth Within Her, the programs that they offer and their podcast on the website, Instagram and LinkedIn. And make sure you follow their podcast on Spotify.

    Share what’s on your mind!

    What is one belief about money you wish you could change?

    Let me know what your answer is and how you would change that belief in yourself in the comments below.

    And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn

    Coming Up On Women Disrupting Tech

    What can I tell you about next week’s episode? Well, for starters that it’s about finance, but it’s not boring. Together with Marleen Somohardjo, I’ll explore how being resilient is one of the most undervalued business strategies.

    In this clip from the episode, she shares how embracing diversity can help you embrace your core competence. Want to know what that sounds like?

    Hit play to hear Marleen

    So stay tuned for this and much more on Women Disrupting Tech.

    And, as always, Keep Being Awesome!

  • Why Women In Tech Can’t Fix the System Alone | Show notes for episode 113 of Women Disrupting Tech

    Why Women In Tech Can’t Fix the System Alone | Show notes for episode 113 of Women Disrupting Tech

    What if tech didn’t look like a guy in a hoodie coding alone in a dark room?

    What if we saw tech for what it really is: collaborative, creative, and full of people solving real problems?

    In this episode of Women Disrupting Tech, Femke Brouwer challenges the stories we tell about success, leadership, and who belongs in tech.

    She explains how the idea of meritocracy still doesn’t apply equally, how she discovered the gender pay gap the hard way, and why conversations about inclusion need to involve more than just the women already doing the work.

    Key Takeaways from Episode 113

    We talk about:

    • How the idea of meritocracy still doesn’t apply equally,
    • Why “If I can do it, so can you” just isn’t true for everyone
    • How role models, allies, and early education can shift the system

    Femke’s message is clear: women can’t fix the system alone. But together, we can build one that works for everyone.

    To hear her full story, including why she believes my podcast should be in Dutch, listen to episode 113 of Women Disrupting Tech on Spotify, Apple Podcasts, and YouTube. Or scroll down for Magical Moments and Practical Takeaways.

    Why Women In Tech Can't Fix the System Alone with Femke Brouwer-Hobbelen | Ep. 113 Women Disrupting Tech

    1. Key Takeaways from Episode 113
    2. Magic Moments In The Episode
    3. Inclusive Events for Women Disrupting Tech
    4. The Listening Series
    5. Episode Highlights and Timecodes
    6. The Path to Making Inclusion In Tech the New Normal
    7. A Question for You 🤔
    8. Amplify the Voices of Women Disrupting Tech
    9. My Personal Observations
    10. About Femke Brouwer-Hobbelen
    11. Share what’s on your mind!
    12. Coming Up On Women Disrupting Tech

    Magic Moments In The Episode

    “If we show girls from an early age how fun, creative and meaningful tech can be, they’re more likely to see it as something for them too.”

    Magic moments are the ones that reframe how you see the problem. And the solution. Here are three of those moments in this episode.

    “[As a woman] You’re operating in an unequal field. And that’s important to understand.”

    This line cuts through the noise. Femke reminds us that when women in tech feel overlooked or undervalued, it’s not because they’re not doing enough. It’s because the playing field is still tilted. Awareness of that reality is the first step toward meaningful change.

    “If we show girls from an early age how fun, creative and meaningful tech can be, they’re more likely to see it as something for them too.”

    The tech pipeline problem doesn’t start at graduation but in childhood. Femke makes the case for early, joyful exposure to tech, long before biases take hold. Because belonging begins with being able to imagine yourself in the picture.

    “It’s not taking something away from men. It’s about creating a system where everyone has a fair chance to thrive.”

    This is the heart of the episode. Inclusion is not a loss for one group. It’s a gain for all. Femke brings it back to shared benefit. A system that works better when it works for everyone.

    Know someone who still believes inclusion in tech is a zero-sum game? Share this post to help them change their perspective.

    🎧 Ready to hear more? Listen to Episode 113 on Spotify.

    Inclusive Events for Women Disrupting Tech

    You’d think that there are no events in the summer. Well, I’ve found some cool ones. Below is one event you definitely want to check out. For a full overview of all events, including links to buy tickets, please check the events page.

    The Listening Series

    Dates: 10 August and 24 August 2025
    Location: The Hague (in the dunes)
    Time: 2:00 PM – 6:30 PM
    Tickets: On Luma

    Founders Beach Series | Edition 3: Tech & Soul

    Date: 11 September 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    Episode Highlights and Timecodes

    02:30 – Femke Brouwer’s Journey into Tech
    05:12 – The Broken System: Gender Inequality in Tech
    08:02 – The Impact of Gender Roles on Men and Women
    12:04 – Addressing Gender Bias in Education
    14:36 – The Hidden Costs of Gender Inequality
    17:36 – Personal Experiences with Gender Bias
    23:57 – The Importance of Critical Mass in Leadership
    27:02 – Role Models and the Myth of Meritocracy
    30:51 – Creating Balanced Teams for Lasting Change
    31:36 – The Role of Language in Inclusivity
    37:23 – Education’s Role in Attracting Women to Tech
    41:45 – Conversations for Change in Organizations
    46:56 – Diversity in Supervisory Boards
    51:24 – Men as Allies in the Fight for Equality
    53:47 – The Path to Inclusion in Tech by 2032

    The Path to Making Inclusion In Tech the New Normal

    If you’re looking for a grounded roadmap for real change, this episode offers one. Here’s what stood out in Femke’s vision for what it takes.

    She said we need to stop treating inclusion as a side project. It should be part of how we design our teams, our tech, and our businesses from the start.

    That means fixing structural problems like pay gaps and hiring bias. It means broadening the image of tech beyond coding, and reaching girls early, before they’ve decided tech isn’t for them.

    It also means changing what leadership looks like. Not just adding a few women to the table, but making space for enough diverse voices to actually shift the culture. As she reminded me, research shows you need at least 30 percent representation to move the needle.

    And we won’t get there without allies. Especially men in leadership, who still shape the rules and culture of tech companies every day.

    🎧 For the full conversation on how we can all contribute to a system where everyone has a fair chance to thrive, listen to Episode 113 on Apple Podcasts

    Or click the image below to listen on YouTube.

    Picture of Femke Brouwer-Hobbelen with a quote from episode 113 of the podcast Women Disrupting Tech, which features an interview with her.

    A Question for You 🤔

    What would you add to the path to making inclusion the new normal in tech? Let me know in the comments.

    Let me know in the comments or message me directly. I’d love to hear your take.

    Amplify the Voices of Women Disrupting Tech

    Want to make inclusion in tech the new normal by 2032? Here’s how you can help:

    Amplify the voices of Women Disrupting Tech by following the podcast on your favorite platform. Every follow brings these stories to more people.

    Give the show a rating or review on Spotify or Apple. It only takes a moment, but it tells others this podcast is worth listening to. And helps the voices of my guests carry further.

    Rating: 1 out of 5.

    Share the stories that move you.
    Send this episode to a friend, a colleague, or someone who needs to hear it. Every share helps to build a more inclusive tech future and supports my guests in getting the stage they deserve.

    Use the buttons below to spread the word. Your voice helps amplify theirs.

    My Personal Observations

    This episode started with a LinkedIn comment Femke made two years ago: “We need to fix the system, not the women.” That stayed with me.

    So did another moment in our conversation. Femke called out the assumption that underpins a lot of storytelling in this space: “If I can do it, so can you.” That’s not always true. The system doesn’t give everyone the same shot. And hearing that from someone who did make it mattered.

    One more thing. We also talked about language, how doing this episode in English might make it less accessible to many Dutch women, especially those from vocational education backgrounds. It’s something I’m aware of, even though English is a deliberate choice as the language for the podcast.

    Listen to Episode 113 of Women Disrupting Tech wherever you listen to podcasts to hear the full conversation.

    About Femke Brouwer-Hobbelen

    Femke Brouwer is an energetic, people-centered leader with two decades of experience in the tech industry. She began her career in sales and marketing and rose to senior leadership roles at companies like Microsoft, HP, and Dell before stepping into CEO and COO positions at small and midsized companies.

    Femke is known for her steady leadership, strategic clarity, and people-first approach. She thrives in dynamic environments where growth and transformation intersect. Femke brings structure, curiosity, and a deep commitment to building teams where everyone can thrive.

    You can connect with Femke on LinkedIn.

    Share what’s on your mind!

    How can we show people that – in most cases – inclusion in tech is not a zero-sum game?

    Let me know what you think and how we can start doing this in the comments below.

    And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn

    Coming Up On Women Disrupting Tech

    What if we could change the way we think about money, risk, and self-worth?

    Catrine Rhenberg believes we can, by reprogramming the subconscious beliefs that hold us back.

    In Episode 114, she shares how The Wealth Within Her helps women stop asking for permission and start owning their definition of success.

    In this clip, she shares why gender equality in tech and beyond benefits all of us.

    Click play to hear what Catrine says.

    So stay tuned for this and much more on Women Disrupting Tech.

    And, as always, Keep Being Awesome!

  • How Cogensus Uses AI to Tackle Loneliness and Cognitive Decline | Show notes for episode 112 of Women Disrupting Tech

    How Cogensus Uses AI to Tackle Loneliness and Cognitive Decline | Show notes for episode 112 of Women Disrupting Tech

    Loneliness raises your risk of serious health problems by 59 percent. Would you trust an AI companion to change those odds?

    In Episode 112, Raju Joshi shares what most people learn too late: that the biggest signals of cognitive decline don’t show up on medical charts. They show up in silence. In missed moments. In the space between “I’m fine” and what someone really wanted to say.

    Now, as Chief Clinical Officer of Cogensus, Raju is building something different. A platform that listens for what families and clinicians often miss. So we can intervene earlier, talk more meaningfully, and preserve what makes someone feel like themselves.

    She joined Cogensus to help build a system that captures what the healthcare system misses: the emotional, cognitive, and social shifts that shape how people age. As she puts it, “Innovation isn’t a sex-based trait or a culturally driven issue. It’s identifying a problem, creating a solution using calculated risk, and benefiting your customer.”

    Key Takeaways from Episode 112

    The World Health Organization estimates that dementia and Alzheimer‑related care cost 1.3 trillion dollars in 2019 and will rise sharply as populations age. So there is a clear business case for what Cogensus is building.

    1. Loneliness and cognitive decline are deeply connected. Raju explains how shrinking social circles and solo living increase cognitive risk. This impacts women disproportionately as they live alone more often, provide 70% of caregiving hours and tend to delay care for themselves.
    2. AI can help address loneliness and cognitive decline with empathy and dignity. Most check-ins ask about mood and medication. Cogensus goes further. It engages individuals in conversation beyond just medical topics, fostering a fuller understanding of their lives and alleviating loneliness.
    3. Cogensus’ solution reaches beyond elder care. In the future, Cogensus can use the same approach for supporting veterans who isolate after service and athletes at risk for concussion‑related dementia.

    Raju’s north star is agency: giving people the data they need, at the moment they need it, to stay connected and in control of their lives.

    To hear her full story, including her take on inclusion in tech, listen to episode 112 of Women Disrupting Tech on Spotify, Apple Podcasts, or YouTube. Or scroll down for Magical Moments and Practical Takeaways.

    How Cogensus Uses AI to Tackle Loneliness and Cognitive Decline with Raju Joshi | Ep. 112 Women Disrupting Tech

    1. Key Takeaways from Episode 112
    2. 3 Magic Quotes Defining This Episode
    3. Inclusive Events for Women Disrupting Tech
    4. A Question for You 🤔
    5. Meaningful Moments of the Episode
    6. 5 Practical Insights for Building Ethical, Inclusive AI
    7. Amplify the Voices of Women Disrupting Tech
    8. My Personal Reflections
    9. About Raju Joshi
    10. About Cogensus
    11. Share what’s on your mind!
    12. Coming Up On Women Disrupting Tech

    3 Magic Quotes Defining This Episode

    Picture of Cogensus co-founder and Chief Clinical Officer Raju Joshi with a quote from episode 112 of the podcast Women Disrupting Tech which features an interview with her.

    “We want patients to have agency over their own life.”

    This episode reframes aging as not just a medical process, but a social one. It’s also a call to rebalance where we invest research, tools, and care. Here are three lines that capture the heart of the conversation. Each one opens a door to a bigger truth:

    • “People are so much more than the medications that they’re on.” (27:08)
      This quote says in one line what many systems forget. It’s the emotional thesis behind Cogensus. Data that respects the whole person.
    • “We want patients to have agency over their own life.” (46:22)
      One of the most powerful ethical stakes in the episode. Raju makes it clear that tech should support autonomy, not replace it.
    • “There is a need for the female perspective in the work that is being created.” (54:39)
      This is both a statement of fact and a rallying cry. It reminds us that inclusion isn’t just about fairness. It’s about better design, better outcomes, and better futures.

    What is the moment that stood out to you? Let me know in the comments.

    🎧 Ready to hear more? Listen to Episode 112 on Spotify.

    BTW, know someone who needs to hear this? Use the buttons to share this post with them.

    Inclusive Events for Women Disrupting Tech

    As the summer holiday has started, the event season will take a break. Below is one event you definitely want to check out. For a full overview of all events, including links to buy tickets, please check the events page.

    Founders Beach Series | Edition 3: Tech & Soul

    Date: 11 September 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    A Question for You 🤔

    Would you feel comfortable talking to an AI about your mood or memory?

    Let me know in the comments or message me directly. I’d love to hear your take.

    Meaningful Moments of the Episode

    03:36 – Raju Joshi and Cogensus
    05:47 – Personal Motivation Behind Joining Cogensus
    09:01 – Understanding Cognitive Health and Loneliness
    10:45 – The Impact of Aging on Health
    13:18 – Gender Differences in Cognitive Decline
    15:25 – Delays in Diagnosis and Treatment
    17:02 – Current Understanding of Cognitive Decline
    19:50 – Introducing the AI-Enabled Solution
    21:47 – Insights for Caregivers
    24:51 – Differentiating from Chatbots and Passive Listening
    31:36 – Building Trust in AI Conversations
    33:42 – The Importance of Human Connection
    36:20 – Building Trust with Technology for the Elderly
    39:13 – Personal Experience in Tech Development
    41:05 – Expanding the Scope of Cogensus
    43:05 – Understanding CTE and Its Implications
    44:52 – Addressing Loneliness in Veterans
    47:49 – AI’s Role in Enhancing Human Care
    50:33 – Balancing Ambition and Community Needs
    53:11 – Navigating the Funding Landscape
    56:51 – Encouraging Female Founders
    1:00:37 – Shifting Mindsets for Inclusion

    5 Practical Insights for Building Ethical, Inclusive AI

    About 33 minutes into our conversation, I pick Raju’s brain on how we can build ethical, responsible and inclusive AI solutions for healthcare. If you are designing technology for vulnerable users, these tips from Raju offer a clear roadmap:

    1. Keep usability simple. This is how you build trust, especially with older adults. Raju emphasizes that trust is won through design, not just intention.
    2. Know your use case. Cogensus focuses on cognitive health and loneliness, not general diagnostics. That clarity helps it stay responsible and relevant.
    3. Design for emotional safety. Some people feel more comfortable confiding in a bot than a family member. Don’t dismiss that. Raju’s example of the airplane seat confidant explains this perfectly.
    4. Build for people who are curious, not just tech-savvy. Raju’s father-in-law represents the kind of user often left out. Curious, not fluent, and eager to feel seen.
    5. Give users agency. Good AI doesn’t over-monitor. It listens when asked, and steps back when not needed. Finding that balance is the goal.

    🎧 For the full conversation on how Cogensus uses AI to tackle loneliness and cognitive decline, listen to Episode 112 on Apple Podcasts

    Or click the image below to listen on YouTube.

    Picture of Cogensus co-founder and Chief Clinical Officer Raju Joshi with a quote from episode 112 of the podcast Women Disrupting Tech which features an interview with her.

    Amplify the Voices of Women Disrupting Tech

    Want to make inclusion in tech the new normal by 2032? Here’s how you can help:

    Amplify the voices of Women Disrupting Tech by following the podcast on your favorite platform. Every follow brings these stories to more people.

    Give the show a rating or review on Spotify or Apple. It only takes a moment, but it tells others this podcast is worth listening to. And helps the voices of my guests carry further.

    Rating: 1 out of 5.

    Share the stories that move you.
    Send this episode to a friend, a colleague, or someone who needs to hear it. Every share helps to build a more inclusive tech future and supports my guests in getting the stage they deserve.

    Use the buttons below to spread the word. Your voice helps amplify theirs.

    My Personal Reflections

    The best thing that can happen when you make a podcast is that it gives you tools and inspiration to change your behavior for the positive.

    This episode made me look differently at what it means to care for my aging mother. I realized how easy it is to miss the signals when our conversations stay surface-level.

    What stuck with me most was how Raju spoke about the emotional blind spots in caregiving and how technology, when used thoughtfully, can help us see them.

    Her storytelling also stands out. She brings warmth and clarity through analogies: the airplane seat confidant, the hesitant elder who’ll talk to Siri but not their kids.

    And she understands tech trust like few others, naming her 94-year-old father-in-law as someone who’s not tech-savvy but deeply curious. That curiosity, she says, is enough.

    In the end, I’m convinced that Raju and her team are building something timely, urgent, and deeply human.

    Listen to Episode 112 of Women Disrupting Tech wherever you listen to podcasts to hear the full conversation.

    About Raju Joshi

    Raju Joshi is Co-founder and Chief Clinical Officer at Cogensus. Trained in biomedical sciences and epidemiology, she brings more than 30 years of experience across the healthcare spectrum—academic research, payers, long-term-care pharmacies, Medtronic, Amgen, and Deloitte Consulting.

    After losing her mother-in-law to dementia and her father soon after, Raju saw how symptom-focused care often ignores the emotional and social realities of aging. She joined Cogensus first as an advisor and board member, then stepped into an executive role to build AI tools that preserve agency, reduce loneliness, and give clinicians richer context.

    You can connect with Raju on LinkedIn.

    About Cogensus

    Cogensus is a digital health platform that uses conversational AI and sentiment analysis to surface potential early signals of cognitive change and loneliness in older adults.

    Via an avatar-led dialogue, the system tracks memory, verbal fluency, and social factors, turning those patterns into actionable insights for families and clinicians.

    Cogensus is not a diagnostic tool; it provides insights on loneliness and preserves personal stories. In 2025 the company was selected for the Caduceus Health Accelerator, and currently it is raising $1.5 million to expand pilot programs with insurers, providers, and senior-living communities.

    You can learn more about Cogensus on the website and by following the company on LinkedIn.

    Share what’s on your mind!

    Should inclusion be tied to performance reviews and promotions in tech?

    Let me know what you think and how we can start doing this in the comments below.

    And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn

    Coming Up On Women Disrupting Tech

    Next week, we go back to basics: Femke Brouwer exposes how systemic bias in work, home, and education keeps tech unequal. And she calls on men and women to redesign a system that works for everyone.

    In this clip, she shares why gender equality in tech and beyond benefits all of us.

    Click play to hear the clip.

    So stay tuned for this and much more on Women Disrupting Tech. And until the next episode: Keep Being Awesome!

  • How She Unfolds Creates the Space Where Women in Tech Belong | Show notes for episode 111 of Women Disrupting Tech

    How She Unfolds Creates the Space Where Women in Tech Belong | Show notes for episode 111 of Women Disrupting Tech

    What if high performance doesn’t come across as being authentic?

    That’s one of the quietly radical questions at the heart of this deeply personal conversation on gender equality, inclusion, and leadership in tech with cybersecurity expert and SheUnfolds co-founder Emily van Putten.

    In episode 111 of Women Disrupting Tech, Emily opens up about navigating the tech world as a transgender woman, and what it taught her about visibility, perception, and the price of not fitting the mold.

    Having lived and worked on both sides of the gender spectrum, she brings a rare and profound perspective on what it really means to belong.

    This isn’t just an episode about diversity. It’s about survival, about community, and about changing the rules so more people can thrive.

    Key Takeaways from Episode 111

    This is one of the most personal, thought-provoking conversations I’ve had on the podcast. Here’s what you’ll learn by listening to episode 111 of Women Disrupting Tech:

    1. Inclusion must come with accountability. If you’re not helping others grow, you shouldn’t be rewarded for leadership.
    2. How (social media) algorithms fragment our identities and create what Emily calls the “digital closet”.
    3. Belonging makes growth possible. We grow when we feel safe enough to stop performing.

    🎧 Listen now to this episode of Women Disrupting Tech and explore how inclusion, leadership, and digital identity shape the future of women in tech.

    Hit play below, or find the episode on Spotify, Apple, or YouTube. Or scroll down for Magical Moments and Practical Takeaways.

    How SheUnfolds Creates the Space Where Women in Tech Belong with Emily van Putten | Ep. 111 Women Disrupting Tech

    1. Key Takeaways from Episode 111
    2. Join the Women Disrupting Tech Community on Substack
    3. Three Reasons Why Allies of Women in Tech Should Listen
    4. Inclusive Events for Women Disrupting Tech
    5. 🤔 Your Turn: A Question for You
    6. Meaningful Moments of the Episode
    7. Amplify the Voices of Women Disrupting Tech
    8. 3 Practical Suggestions for (Allies of) Women in Tech
    9. Personal Observations
    10. About Emily van Putten
    11. About SheUnfolds
    12. Share what’s on your mind!
    13. Coming Up On Women Disrupting Tech
    14. Related Episodes

    Join the Women Disrupting Tech Community on Substack

    Changing the funding landscape starts with access. Not just to capital, but to the right people, ideas, and spaces. That’s why I’m building The Women Disrupting Tech Community on Substack.

    Join us if you want to help more women be heard, funded, and celebrated in tech. You’ll receive:
    Early access to new podcast episodes, plus a weekly email with the moments that moved me and what they taught me.
    Exclusive research on what it really takes to build a more inclusive tech ecosystem.
    Invites to special events we sponsor or co-host, where conversations turn into collaborations.

    This community is for people who believe in action. And know that together, our voices go further.

    Three Reasons Why Allies of Women in Tech Should Listen

    As a transgender woman, Emily brings a rare dual perspective. She has seen how leadership, visibility, and bias play out on both sides of the gender spectrum. And she speaks with a clarity and vulnerability that’s impossible to ignore. Here are three magical moments that touched me.

    • The hug of a total stranger at CODAM. A reminder of how powerful it is to make someone feel seen.
    • Emily describes the shift in how people treated her expertise before and after transitioning. The same ideas, the same work, from the same person, suddenly questioned.
    • Her reflection on the “digital closet,” and how social media makes it harder to be authentic in real life.

    🎧 Ready to hear more? Listen to Episode 111 on Spotify.

    BTW, if you know another ally who should hear Emily’s story? Use the buttons to share this post with them.

    Inclusive Events for Women Disrupting Tech

    As the summer holiday has started, the event season will take a break. Below is one event you definitely want to check out. For a full overview of all events, including links to buy tickets, please check the events page.

    Founders Beach Series | Edition 3: Tech & Soul

    Date: 11 September 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    🤔 Your Turn: A Question for You

    Have you ever felt the need to present a version of yourself online that’s different from who you really are?

    Let me know in the comments or message me directly. I’d love to hear your take.

    Meaningful Moments of the Episode

    02:52 – Introduction to SheUnfolds and Advocacy for Women in Tech
    05:38 – Challenges of Retaining Women in IT
    08:36 – The Importance of Belonging and Leadership
    11:43 – Navigating Gender Dynamics in the Workplace
    14:31 – Personal Journey and the Impact of Transitioning
    17:12 – The Role of Empathy in Leadership
    20:03 – The Need for Diverse Perspectives in Tech
    22:54 – Conclusion and Future Outlook
    29:01 – Navigating Identity and Online Presence
    37:09 – The Role of Authenticity in Performance
    41:45 – Creating Safe Spaces for Women in Tech
    49:23 – Envisioning an Inclusive Future

    Amplify the Voices of Women Disrupting Tech

    Want to make inclusion in tech the new normal by 2032? Here’s how you can help:

    Amplify the voices of Women Disrupting Tech by following the podcast on your favorite platform. Every follow brings these stories to more people.

    Give the show a rating or review on Spotify or Apple. It only takes a moment, but it tells others this podcast is worth listening to. And helps the voices of my guests carry further.

    Rating: 1 out of 5.

    Share the stories that move you.
    Send this episode to a friend, a colleague, or someone who needs to hear it. Every share helps to build a more inclusive tech future and supports my guests in getting the stage they deserve.

    Use the buttons below to spread the word. Your voice helps amplify theirs.

    3 Practical Suggestions for (Allies of) Women in Tech

    Picture of SheUnfolds co-founder Emily van Putten with a quote from episode 111 of the podcast Women Disrupting Tech which features an interview with her.

    “Use technology intentionally to empower authenticity and not to distort it.” – Emily van Putten

    Each episode, we ask our guests for practical recommendations that listeners can use to build a more equal tech ecosystem. They’re not checklists but the kind of insights that make you (and me) stop and think: what could I do differently today?

    • Inclusion isn’t a soft skill. Tie it to pay, power, and promotions.
    • Don’t wait for someone else to define what safe spaces look like. Start small, listen well, and create moments of real connection.
    • Audit your digital self. Are you posting for validation, or expressing who you are?

    What practical advice do you have that others could benefit from? Don’t be shy and leave them in the comments.

    🎧 For the full conversation on how SheUnfolds creates the space where women in tech belong, listen to Episode 111 on Apple Podcasts

    Or click the image below to listen on YouTube.

    Picture of SheUnfolds co-founder Emily van Putten with a quote from episode 111 of the podcast Women Disrupting Tech, which features an interview with her.

    Personal Observations

    This is a special episode for many reasons. Emily speaks with clarity, vulnerability, and strength. Her story is not only brave, it’s deeply instructive.

    What stood out most to me was her ability to articulate how exhausting it is to scan every room, to filter every word, and to still be questioned.

    And yet, she stays, builds, and leads.

    Her message to tech leaders is clear: Stop outsourcing the problem to the people already carrying it. Make inclusion part of your leadership standard.

    About Emily van Putten

    Emily van Putten is a cybersecurity expert with nearly two decades of experience in the tech industry. She’s also the co-founder of She Unfolds, a foundation focused on creating space for women in tech to connect, recharge, and belong. As a transgender woman, Emily brings a rare perspective on inclusion, visibility, and what it really means to lead with authenticity. She speaks openly about the biases she’s faced and the community she’s building to change that.

    You can connect with Emily on LinkedIn.

    About SheUnfolds

    SheUnfolds is a community initiative founded by Emily van Putten and Megan Weidema. Born from the success of the first Women in IT Gala, it’s a response to the loneliness many women in tech feel as “the only one” on their team or in their company. SheUnfolds creates gatherings that feel different: no name tags, no forced pitches, just space to slow down and connect. It’s about building belonging, not just networks. And making tech a place where more women can stay, grow, and lead.

    You can learn more about SheUnfolds on the website and by following it on LinkedIn.

    Share what’s on your mind!

    Should inclusion be tied to performance reviews and promotions in tech?

    Let me know what you think and how we can start doing this in the comments below.

    And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn

    Coming Up On Women Disrupting Tech

    Another week, another episode of Women Disrupting Tech. This time, we learn from Raju Joshi how the company she co-founded, Cogensus, is helping an aging population to reduce loneliness and improve cognitive health.

    This clip from our conversation on how to spot mom’s memory lapse made me pause and listen more carefully to the answers I get from my own mother.

    Click play to hear the clip.

    So stay tuned for this and much more on Women Disrupting Tech. And until the next episode: Keep Being Awesome

    Related Episodes

    If this conversation struck a chord, you might also want to listen to:

    • Episode 108: Farshida Zafar on authentic leadership and radical inclusion
    • Episode 81: Pim Blom on the power of storytelling for unconditional inclusion
    • Episode 89: Femke Cornelissen on paving the way for more women in AI and Cyber
  • How FEM-Start Helps Female Founders Get Funded | Show notes for episode 110 of Women Disrupting Tech

    How FEM-Start Helps Female Founders Get Funded | Show notes for episode 110 of Women Disrupting Tech

    What if we stopped asking women to change, and started changing how the system works?

    In this episode, FEM-Start co-founders Marian Spier and Simone van Bijsterveldt explain what still keeps female founders from raising capital—and what needs to happen next.

    Whether you’re fundraising for your first round or mentoring someone who is, this conversation is a must-listen.

    Key Takeaways from Episode 110

    FEM-Start isn’t just a training for female entrepreneurs. It’s a mindset shift. A platform. A response to structural bias. And a roadmap for change.

    1. Visibility leads to funding

    Investors need a certain level of FOMO. If female founders aren’t visible in the press or at events, they’re more likely to be overlooked. Visibility isn’t vanity, it’s strategy.

    2. Modesty isn’t the issue; bias is

    Women often present more realistic forecasts. That’s not a lack of ambition. That’s clarity. The problem isn’t the pitch. It’s how investors judge it.

    3. Access still isn’t equal

    Even when women ask for a meeting, they often don’t get a reply from investors. FEM-Start gives them the tools to open doors and make the most of the opportunity when they get there.

    🎧 Tune in to discover How FEM-Start Helps Female Founders Get Funded and hear what the future of funding could look like when more women get to the table. Hit play below, or find the episode on Spotify, Apple, or YouTube. Or scroll down for Magical Moments and Practical Takeaways.

    How FEM-Start Helps Female Founders Get Funded | Ep. 110 Women Disrupting Tech

    1. Key Takeaways from Episode 110
    2. Inclusive Events for Women Disrupting Tech
    3. Join the Women Disrupting Tech Community on Substack
    4. Three Reasons Why Female Founders Should Listen
    5. 🤔 Your Turn: A Question for You
    6. Meaningful Moments of the Episode
    7. Amplify the Voices of Women Disrupting Tech
    8. Three Pieces of Practical Advice for Female Founders
    9. Bonus Insight for Investors
    10. About Marian Spier
    11. About Simone van Bijsterveldt
    12. About FEM-Start
    13. Share what’s on your mind!
    14. Coming up on Women Disrupting Tech
    15. Final Thoughts

    Inclusive Events for Women Disrupting Tech

    As the summer holiday is approaching, the event season will take a break. Below is one event you definitely want to check out. For a full overview of all events, including links to buy tickets, please check the events page.

    Founders Beach Series | Edition 3: Tech & Soul

    Date: 11 September 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    Join the Women Disrupting Tech Community on Substack

    Changing the funding landscape starts with access. Not just to capital, but to the right people, ideas, and spaces. That’s why I’m building The Women Disrupting Tech Community on Substack.

    Join us if you want to help more women be heard, funded, and celebrated in tech. You’ll receive:
    Early access to new podcast episodes, plus a weekly email with the moments that moved me and what they taught me.
    Exclusive research on what it really takes to build a more inclusive tech ecosystem.
    Invites to special events we sponsor or co-host, where conversations turn into collaborations.

    This community is for people who believe in action. And know that together, our voices go further.

    Three Reasons Why Female Founders Should Listen

    This episode gives you more than advice. It gives you language, mindset, and courage.

    1. Marian and Simone name what others only hint at

    From investor bias to financial blind spots, Marian and Simone speak with clarity and care about the real challenges female founders face.

    2. They offer tools and experience

    You’ll learn from two leaders who have seen it all what’s in their programs, and why understanding investor “lingo” is a power move.

    3. It reminds you not to shrink

    You don’t need to change who you are to get funding. In fact, investors should choose you. So you do need to be prepared. This episode shows you how to stay authentic and still win the pitch.

    🎧 Ready to hear it? Listen to Episode 110 on Spotify.

    BTW, please share this post with someone who should hear it.

    🤔 Your Turn: A Question for You

    Julia has redefined success to be measured from within, not based on external factors. And I wonder, how do you define success?

    Let me know in the comments or message me directly. I’d love to hear your take.

    Meaningful Moments of the Episode

    02:30 – Founding FEM-Start: The Journey
    05:16 – Navigating Challenges During COVID-19
    08:23 – Barriers for Female Entrepreneurs
    11:31 – The Importance of Visibility and Networking
    14:18 – Investor Bias and Its Impact
    17:25 – Educating Female Entrepreneurs
    20:11 – Confidence in Pitching
    23:23 – The Role of Bias in Investment Decisions
    26:01 – Changing the Narrative Around Female Founders
    29:04 – Myths About Female Entrepreneurs
    32:03 – The Future of Gender Diversity in Business
    33:39 – Gender Bias in Leadership and Promotion
    36:13 – Education Gaps for Women Entrepreneurs
    42:07 – The Role of FEM-Start in Entrepreneurial Growth
    43:47 – Personal Experiences Shaping Entrepreneurial Journeys
    47:24 – Understanding Financial Literacy for Entrepreneurs
    52:45 – Future Aspirations for FEM-Start
    1:00:30 – Advocating for Inclusion in Tech Funding

    Amplify the Voices of Women Disrupting Tech

    Want to make inclusion in tech the new normal by 2032? Here’s how you can help:

    Amplify the voices of Women Disrupting Tech by following the podcast on your favorite platform. Every follow brings these stories to more people.

    Give the show a rating or review on Spotify or Apple. It only takes a moment, but it tells others this podcast is worth listening to. And helps the voices of my guests carry further.

    Rating: 1 out of 5.

    Share the stories that move you.
    Send this episode to a friend, a colleague, or someone who needs to hear it. Every share helps to build a more inclusive tech future and supports my guests in getting the stage they deserve.

    Use the buttons below to spread the word. Your voice helps amplify theirs.

    Three Pieces of Practical Advice for Female Founders

    Taken straight from the FEM-Start playbook, here are three pieces of practical advice for female founders:

    1. Know your finances by heart

    Investors want founders who understand their numbers. Not just the P&L, but also cash flow, forecasting, and what’s driving growth.

    2. Learn the language of funding

    Terms like “pre-seed,” “valuation,” and “cap table” are more than buzzwords. Knowing the VC lingo helps you negotiate from strength, not guesswork.

    3. Build your pitch like a marriage

    Don’t play a role just to impress. The investor-founder relationship is long-term. Be honest from the start. You’ll attract better partners.

    🎙️ Which of these have you already mastered? Share your experience in the comments.

    🎧 For the full conversation on how FEM-Start closes the gender funding gap, listen to Episode 110 on Apple Podcasts

    Or click the image below to listen on YouTube.

    Pictures of Simone van Bijsterveldt (left) and Marian Spier (right) with a quote from episode 110 of the podcast Women Disrupting Tech titled 'How FEM-Start Helps Female Founders Get Funded'. The quote is from Simone.
    Simone van Bijsterveldt’s quote from episode 110.

    Bonus Insight for Investors

    Bias training won’t fix the gap. But behavior can.

    About 24 minutes into the conversation, Marian says something important: the system won’t change because people suddenly become less biased. It will change because more women are building companies too big to ignore.

    That is why it’s important to expand the lens through which we evaluate potential. And asking better questions, to women and to men.

    About Marian Spier

    Marian Spier is the founder of FEM-Start and a serial entrepreneur with a background in innovation, education, and leadership. She launched TEDx Amsterdam Women and the Startup Awards to spotlight underestimated female talent. Marian believes visibility leads to funding. With FEM-Start, she now helps women learn the rules of the game: how to raise capital, how to stay true to yourself, and how to build a global business without losing your voice.

    You can connect with Marian on LinkedIn.

    About Simone van Bijsterveldt

    Simone van Bijsterveldt is a finance expert turned entrepreneur. After working as CFO at MediaMonks, she joined FEM-Start to make the startup world more accessible for women. Her strength? Helping founders get investor-ready by keeping the back office strong. Simone believes female founders don’t need fixing. They need support, honest forecasts, and access to the right rooms. With FEM-Start, she helps them get there.

    You can connect with Simone on LinkedIn as well.

    About FEM-Start

    FEM-Start is an education platform that prepares female founders to raise funding. Founded in 2020, the program combines online courses with real-world investor meetups. It focuses on early-stage entrepreneurs with growth ambition. FEM-Start teaches the language of funding, helps women understand investor expectations, and connects them to a broader ecosystem of legal, tax, and finance experts. The mission: close the gender funding gap one pitch at a time.

    You can learn more about FEM-Start on their website and by following them on LinkedIn, YouTube and Instagram.

    Share what’s on your mind!

    What would change if we closed the gender funding gap?

    Let me know what you think or what you hope would happen in the comments below.

    And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn

    Coming up on Women Disrupting Tech

    Coming up on Women Disrupting Tech

    Next week on Women Disrupting Tech, I’m joined by Emily van Putten. She shares her personal experiences as a transgender woman in tech, the impact of online identity, and the necessity of accountability in leadership.

    Talking about leadership, Emily has a clear view on what inclusive leadership is and isn’t. Just click to hear it…

    Click to hear Emily’s view on inclusive leadership.

    So stay tuned for this and much more on Women Disrupting Tech.

    Final Thoughts

    This episode made me pause. Not just because of what Marian and Simone said, but because of how they said it: With clarity, conviction, and with zero interest in playing games.

    FEM-Start isn’t just helping women raise money. It’s helping them raise the bar for what funding should look like in an inclusive tech world.

    🎧 Listen to Episode 110 of Women Disrupting Tech: “How FEM-Start Helps Female Founders Get Funded” on Spotify, Apple, or YouTube.

    And until the next episode: Keep Being Awesome!

  • How Cyberette Battles Deepfakes to Restore Digital Trust | Show notes for episode 109 of Women Disrupting Tech

    How Cyberette Battles Deepfakes to Restore Digital Trust | Show notes for episode 109 of Women Disrupting Tech

    Can we still trust what we see on the internet?

    That question is becoming harder to answer. Because deepfakes are getting harder to spot. And digital trust is no longer a given.

    In Episode 109 of Women Disrupting Tech, I spoke with Julia Jakimenko. She’s the founder of Cyberette. Her tech startup focuses on detecting deepfakes across video, audio, and images.

    But what really stood out? Julia’s not just building software. She’s building standards. For truth. For transparency. For safety in a digital world shaped by AI.

    Key Takeaways from Episode 109

    Julia Jakimenko isn’t just building a product. She’s building the conditions for trust in a digital world shaped by AI. Here are three things that stood out:

    Digital Trust Starts With Transparency

    Cyberette’s vision is clear: media verification should be as normal as two-factor authentication. Built-in. Always on. No second-guessing.

    AI Can’t Be Ethical Without Clear Boundaries

    Julia is outspoken about the risks of scraping, shortcuts, and data misuse. She believes AI needs global standards, and the companies building it should be held accountable.

    Self-Promotion Still Comes With a Gender Tax

    Women in tech are often judged more on tone and appearance than competence. Julia breaks down how she’s had to navigate expectations — and why “putting on a bit of ego” shouldn’t be a disadvantage.

    🎧 Hear how Julia leads with clarity, integrity, and purpose in Episode 109 of Women Disrupting Tech. Hit play below, or find the episode on Spotify, Apple, or YouTube. Or scroll down for Magical Moments and Practical Takeaways.

    How Cyberette Battles Deepfakes So You Can Trust What You See with Julia Jakimenko | Ep. 109 Women Disrupting Tech

    1. Key Takeaways from Episode 109
    2. Inclusive Events for Women Disrupting Tech
    3. Join the Women Disrupting Tech Community on Substack
    4. Three Magic Quotes From This Episode🪄
    5. 🤔 Your Turn: A Question for You
    6. Important Moments of the Episode
    7. Amplify the Voices of Women Disrupting Tech
    8. Five Ways to Spot a Deepfake (Tips from Julia)
    9. About Julia Jakimenko
    10. About Cyberette
    11. Share what’s on your mind!
    12. Coming up on Women Disrupting Tech

    Inclusive Events for Women Disrupting Tech

    As the summer holiday is approaching, the event season will take a break. Below is one event you definitely want to check out. For a full overview of all events, including links to buy tickets, please check the events page.

    Founders Beach Series | Edition 3: Tech & Soul

    Date: 11 September 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    Join the Women Disrupting Tech Community on Substack

    Changing the funding landscape starts with access. Not just to capital, but to the right people, ideas, and spaces. That’s why I’m building The Women Disrupting Tech Community on Substack.

    Join us if you want to help more women be heard, funded, and celebrated in tech. You’ll receive:
    Early access to new podcast episodes, plus a weekly email with the moments that moved me and what they taught me.
    Exclusive research on what it really takes to build a more inclusive tech ecosystem.
    Invites to special events we sponsor or co-host, where conversations turn into collaborations.

    This community is for people who believe in action. And know that together, our voices go further.

    Three Magic Quotes From This Episode🪄

    This episode goes beyond startup strategy or AI trends. Here are three magic moments from the episode that show us Julia’s heart as a founder.

    “Our goal is not to stop AI, but to bring confidence back to the internet.”

    Julia on Cyberette’s core mission

    “Now for me, success is something more holistic. Something that comes from inside. I cancelled all those external values. I transitioned into peace and happiness that doesn’t rely on that portrayed image of what success is like.”

    Julia on redefining success on her own terms

    “I think we really need more role models. […] If you don’t have those role models, you know, growing up, how can you know that someone that looks like you can be successful?”

    Julia on the power of visibility for women in tech

    These words are more than quotes. They’re reminders of why stories matter. And why we need more women like Julia shaping the future of tech.

    Ready for some more magic? Check out the episode on Spotify.

    Oh, and don’t forget to tell me about your favorite moment from the episode in the comments.

    🤔 Your Turn: A Question for You

    Julia has redefined success to be measured from within, not based on external factors. And I wonder, how do you define success?

    Let me know in the comments or message me directly. I’d love to hear your take.

    Important Moments of the Episode

    03:20 Journey to Cyberette: A Unique Path
    06:31 Understanding Deepfakes: Technology and Implications
    09:31 The Threat of Deepfakes: Real-World Examples
    12:05 Spotting Deepfakes: Red Flags and Awareness
    14:55 AI and Digital Trust: Building Confidence Online
    17:58 The Role of Women in Tech: Diversity and Inclusion
    20:53 Challenges for Female Founders: Funding and Support
    23:39 Self-Promotion: The Gender Divide
    26:47 Success Redefined: Personal Growth and Business Goals
    29:25 Cultural Adaptability: Lessons from Diverse Backgrounds
    32:24 The Future of Cyberette: Envisioning Success
    35:21 Privacy First: Ethical Considerations in AI
    38:07 The Importance of Data Quality: Building Trust
    37:36 Navigating the Male-Dominated Tech Landscape
    44:06 Overcoming Self-Doubt: The Female Entrepreneur’s Journey
    46:48 The Power of Community: Building Networks
    49:48 Vision for 2032: A Safer Digital World
    52:33 Final Thoughts: Inclusion and Authenticity in Tech

    Amplify the Voices of Women Disrupting Tech

    Want to make inclusion in tech the new normal by 2032? Here’s how you can help:

    Amplify the voices of Women Disrupting Tech by following the podcast on your favorite platform. Every follow brings these stories to more people.

    Give the show a rating or review on Spotify or Apple. It only takes a moment, but it tells others this podcast is worth listening to. And helps the voices of my guests carry further.

    Rating: 1 out of 5.

    Share the stories that move you.
    Send this episode to a friend, a colleague, or someone who needs to hear it. Every share helps to build a more inclusive tech future and supports my guests in getting the stage they deserve.

    Use the buttons below to spread the word. Your voice helps amplify theirs.

    Five Ways to Spot a Deepfake (Tips from Julia)

    Deepfakes are getting better with AI. But there are still ways to spot them. During our conversation, Julia shared some practical red flags you can look out for to prevent you from being abused.

    Pressure to act quickly

    This is the biggest red flag. If someone asks you to respond fast, especially on the phone, pause.

    Requests to move platforms

    Scammers often try to move you from email to WhatsApp or a call. That’s because voice cloning is easier over the phone.

    Unnatural blinking or lighting

    Watch the eyes. And check if the light on the person’s face matches the background.

    Robotic tone or strange background noise

    If something feels off, it probably is. Trust your instincts.

    Inconsistent context

    Someone looks like they’re at the office, but you hear beach sounds? That’s a clue.

    Julia calls this a “zero trust” approach. It doesn’t mean paranoia. It means paying attention.

    🎧 For Julia’s full masterclass on detecting deepfakes, listen to Episode 109 on Apple Podcasts

    Or click the image below to listen on YouTube. And don’t forget to share what your biggest learning from the episode was in the comments.

    Picture of Cyberette founder and CEO Julia Jakimenko with a quote from episode 109 of Women Disrupting Tech titled 'How Cyberette Battles Deepfakes So You Can Trust What You See.'
    Quote by Julia from episode 109.

    About Julia Jakimenko

    Julia Jakimenko is the visionary founder and CEO of Cyberette, a Dutch startup born from her journey into law, human rights, and now impactful tech. She’s driven by a relentless belief that digital trust must be rebuilt, one verified video, call, and message at a time. 

    You can connect with Julia on LinkedIn.

    About Cyberette

    Cyberette is a Netherlands-based startup on a mission to prevent disinformation and fraud by detecting AI-manipulated content and ensuring the authenticity of digital interactions. They do this by making media verification as routine as two-factor authentication.

    Their AI-native platform provides real-time detection of deepfakes in images, videos, audio and text with 99% accuracy.

    You can learn more about Cyberette on the website and by following them on LinkedIn and Instagram.

    Share what’s on your mind!

    What would change if we treated women’s well-being as the default, not the exception?

    Let me know what you think or what you hope would happen in the comments below.

    And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn

    Coming up on Women Disrupting Tech

    Next week on Women Disrupting Tech, we hear from FEM-Start founders Marian Spier and Simone van Bijsterveldt how they’re empowering female entrepreneurs. We cover the need for education, confidence, and collaboration in supporting female founders, as well as the aspirations for Femstart to create a global platform for women in business.

    And education should not only cover women. Investors need education, too. Here’s Marian explaining why.

    FEM-Start founder Marian Spier on the need for women and investors to educate themselves.

    So stay tuned for this and much more on Women Disrupting Tech. And until the next episode: Keep Being Awesome!

  • Reclaiming Health, Pleasure, and Power with Jo Sarah | Show notes for episode 108 of Women Disrupting Tech

    Reclaiming Health, Pleasure, and Power with Jo Sarah | Show notes for episode 108 of Women Disrupting Tech

    When was the last time you heard someone speak openly about topics still considered private or taboo?

    Or heard a leader talk openly and without flinching about sexual trauma and hormonal cycles?

    In Episode 108 of Women Disrupting Tech, you’ll hear Jo Sarah, founder and CEO of Umaversity, do exactly that.

    Key Takeaways from Episode 108

    Jo Sarah is on a mission to help women reclaim their bodies, their pleasure, and their power through education, community, and cultural inclusivity.

    Here’s what you’ll learn when you listen to our open, vulnerable, and deeply human conversation:

    🔍 Why female anatomy is still missing from biology books
    💡 How shame and lack of knowledge about the female anatomy fuel burnout and trauma.
    🌍 Why Umaversity blends science with global ancestral wisdom.

    Heads up: the episode contains explicit language and references to female genitals. Always in a respectful way, but I thought you should know.

    🎧 Ready to dive in? Hit play below, or find the episode on Spotify, Apple, or YouTube. Or scroll down for Magical Moments and Practical Takeaways.

    How Umaversity Helps Women Reclaim Power, Pleasure and Health with Jo Sarah | Ep. 108 Women Disrupting Tech

    1. Key Takeaways from Episode 108
    2. Inclusive Events for Women Disrupting Tech
    3. Join the Women Disrupting Tech Community on Substack
    4. The Magic in This Episode🪄
    5. 🤔 Your Turn: A Question for You
    6. Important Moments of the Episode
    7. Amplify the Voices of Women Disrupting Tech
    8. Practical Advice for anyone who calls themselves an ally about Women’s Health
    9. About Jo Sarah
    10. About Umaversity
    11. Share what’s on your mind!
    12. Coming up on Women Disrupting Tech

    Inclusive Events for Women Disrupting Tech

    Below are some events worth visiting in the coming month. You’ll find a full overview of all events, including links to buy tickets, on the events page.

    Founders Beach Series | Edition 2: Feel the Brand, Lead the Future

    Date: 3 July 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    Founders Beach Series | Edition 3: Tech & Soul

    Date: 11 September 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    Join the Women Disrupting Tech Community on Substack

    Changing the funding landscape starts with access. Not just to capital, but to the right people, ideas, and spaces. That’s why I’m building The Women Disrupting Tech Community on Substack.

    Join us if you want to help more women be heard, funded, and celebrated in tech. You’ll receive:
    Early access to new podcast episodes, plus a weekly email with the moments that moved me and what they taught me.
    Exclusive research on what it really takes to build a more inclusive tech ecosystem.
    Invites to special events we sponsor or co-host, where conversations turn into collaborations.

    This community is for people who believe in action. And know that together, our voices go further.

    The Magic in This Episode🪄

    This conversation was unlike any I’ve had before: brutal, raw, and deeply honest. Here are three quotes, including timestamps, so you can easily find them.

    ✨ “This disconnection steals energy, creativity, confidence — and it costs society more than we realize.” 🕒 06:19–06:25

    When Jo Sarah talks about women being disconnected, she means the disconnect from their bodies, cycles, and needs. And the cost is real: When women are disconnected from their bodies, the impact isn’t just personal. It affects families, workplaces, and communities.

    “If I ask other people to be vulnerable, I need to be vulnerable myself.” 🕒 25:14–25:19

    Jo Sarah leads by example. She shares her personal journey, including a rare health condition. Not to inspire pity but to build trust and model what safety actually looks like.

    “I would love to create systems where women’s well-being is the standard.” 🕒 Around 51:49

    This is more than a dream. It’s a blueprint for future workplaces, schools, and leadership cultures. Imagine if health equity wasn’t a perk but a foundation of a better society.

    Ready for some more magic? Check out the episode on Spotify.

    Oh, and don’t forget to tell me about your favorite moment from the episode in the comments.

    🤔 Your Turn: A Question for You

    What would it take to make health equity the standard? And what is the role of men in making that happen?

    Let me know in the comments or message me directly. I’d love to hear what you take from this episode.

    Important Moments of the Episode

    03:55 – Introduction to Jo Sarah and Her Mission
    05:22 – Understanding Women’s Sexual Health and Education
    08:00 – Impact of Ignorance on Women’s Lives
    10:56 – The Business Case for Women’s Well-being
    13:23 – Breaking Taboos and Myths in Women’s Health
    16:08 – The Importance of Education in Schools
    20:31 – Umaversity’s Role in Empowering Women
    22:19 – Creating Safe Spaces for Discussion
    25:19 – Inclusivity in Women’s Health Education
    28:18 – Addressing Sexual Trauma and Vulnerability
    30:36 – The Role of Self-Compassion in Leadership
    34:10 – The Importance of Self-Compassion in Leadership
    35:34 – Navigating Women’s Health: A New Frontier
    37:20 – Empowering Female Founders Through Vulnerability
    40:08 – The Power of Curiosity in Leadership
    41:27 – Five Ways of Knowledge Exchange at Umaversity
    44:34 – Vetting Experts and Partnerships for Women’s Health
    47:55 – Integrating Traditional and Modern Approaches to Women’s Health
    52:20 – The Role of Allies in Women’s Health Advocacy
    56:02 – Future Aspirations for Umaversity
    59:38 – Ensuring Unbiased AI in Women’s Health Solutions

    Amplify the Voices of Women Disrupting Tech

    Want to make inclusion in tech the new normal by 2032? Here’s how you can help:

    Amplify the voices of Women Disrupting Tech by following the podcast on your favorite platform. Every follow brings these stories to more people.

    Give the show a rating or review on Spotify or Apple. It only takes a moment, but it tells others this podcast is worth listening to. And helps the voices of my guests carry further.

    Rating: 1 out of 5.

    Share the stories that move you.
    Send this episode to a friend, a colleague, or someone who needs to hear it. Every share helps the Women Disrupting Tech build a more inclusive tech future and supports women in getting the stage they deserve.

    Use the buttons below to spread the word. Your voice helps amplify theirs.

    Practical Advice for anyone who calls themselves an ally about Women’s Health

    Towards the end of our conversation, I ask Jo Sarah how men can support women on their health journey. Here are three practical tips that allies can start implementing today.

    1. Start with curiosity, not assumptions.

    Ask questions. Learn how shame, trauma, and silence show up differently across cultures and generations.

    2. Make space for women to speak, on their terms.

    Whether in meetings, panels, or policy discussions, inclusion isn’t just about being present. It’s about being safe to speak and be heard.

    3. Support platforms that break taboos.

    Follow, fund, and amplify initiatives like Umaversity that combine lived experience with real-world impact. Allyship isn’t neutral; it’s active.

    These are just three of the many recommendations from the podcast. You can find the rest by listening to the entire episode on Apple Podcasts.

    Or click the image below to listen on YouTube. And don’t forget to share what your biggest learning from the episode was in the comments.

    Picture of Umaversity founder and CEO Jo Sarah and a quote from episode 108 of the podcast Women Disrupting Tech. The episode is titled 'How Umaversity Helps Women Reclaim Power, Pleasure and Health.'
Picture credit: Daria Nelina
    Quote by Jo Sarah from episode 108. Picture credit: Daria Nelina

    About Jo Sarah

    Jo Sarah Garcia is an advocate for women’s health and empowerment and the founder and CEO of Umaversity. In addition, she is a Keynote Speaker, DEIB Consultant, and a Human Design & Business Strategist.

    As the author of Manifest Your Desires and creator of its 5-step method, she helps people turn vision into action.

    You can connect with Jo Sarah on her website and LinkedIn. And you can find her recent TedX Amsterdam talk on YouTube.

    About Umaversity

    Umaversity is a supportive, non-judgmental platform where women+ can learn, connect, and take ownership of their well-being.

    Founded by Jo Sarah, Umaversity empowers women+ through personal, cultural, and generational storytelling—blending science with ancestral knowledge from around the world. The result is a diverse and inclusive community grounded in education, compassion, and healing.

    As Jo Sarah explains in Women Disrupting Tech, “women+” includes everyone who identifies as a woman and/or has a vulva, including non-binary and gender-diverse individuals.

    You can learn more about Umaversity at umaversity.com and by following Umaversity on LinkedIn. Don’t forget to follow their podcasts on Spotify, Apple or YouTube, too.

    Share what’s on your mind!

    What would change if we treated women’s well-being as the default, not the exception?

    Let me know what you think or what you hope would happen in the comments below.

    And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn

    Coming up on Women Disrupting Tech

    Next week, we return to the world of tech and hear from Cyberette founder Julia Jakimenko how she helps to prevent fraud by helping companies detect deep fakes.

    In this clip, Julia explains what a deep fake is, and criminals use them.

    Click to hear from Julia Jakimenko what a deep fake is.

    Listen to the episode to learn how you can spot deep fakes and prevent them from scamming you out of your money.

    And until the next episode, stay curious and Keep Being Awesome!

  • How Corporate Volunteering Builds Better Companies with Karlijn L’Ortye | Show notes for episode 107 of Women Disrupting Tech

    How Corporate Volunteering Builds Better Companies with Karlijn L’Ortye | Show notes for episode 107 of Women Disrupting Tech

    At the age of 11, Karlijn L’Ortye ate too many of her own sweets, and her first business went bankrupt. Today, she runs a platform that uses AI to connect employees with meaningful volunteer work.

    The journey between the two? That’s where the magic happens.

    In this episode, Karlijn shares her bold vision for corporate volunteering through her platform MO the Movement.

    Key Takeaways from Episode 107

    In this episode, Karlijn L’Ortye shows that corporate volunteering is more than a feel-good initiative. It’s a strategic tool for business growth.

    When done right, corporate volunteering can:
    ✅ Boost employee satisfaction and improve retention
    ✅ Strengthen your employer brand and attract purpose-driven talent
    ✅ Lead to unexpected business opportunities and new client leads

    With the right structure and leadership, companies, employees, and communities all benefit.

    🎧 Ready to dive in? Hit play below, or find the episode on Spotify, Apple, or YouTube. Or scroll down for Magical Moments and Practical Takeaways.

    How Corporate Volunteering Unlocks Leadership and Inclusion with Karlijn L'Ortye | Ep. 107 Women Disrupting Tech

    1. Key Takeaways from Episode 107
    2. Inclusive Events for Women Disrupting Tech
    3. Join the Women Disrupting Tech Community on Substack
    4. The Magic in This Episode🪄
    5. 🤔 Your Turn: A Question for You
    6. Important Moments of the Episode
    7. Amplify the Voices of Women Disrupting Tech
    8. 3 Practical Takeaways for Female Founders
    9. About Karlijn L’Ortye
    10. About MO the Movement
    11. Share what’s on your mind!
    12. Coming up on Women Disrupting Tech

    Inclusive Events for Women Disrupting Tech

    Below are some events worth visiting in the coming month. You’ll find a full overview of all events, including links to buy tickets, on the events page.

    Founders Beach Series | Edition 2: Feel the Brand, Lead the Future

    Date: 3 July 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    Founders Beach Series | Edition 3: Tech & Soul

    Date: 11 September 2025
    Location: Mango’s Beach Bar, Zandvoort
    Time: 15:00 – 22:00 hours
    Tickets: On Luma

    Join the Women Disrupting Tech Community on Substack

    Changing the funding landscape starts with access. Not just to capital, but to the right people, ideas, and spaces. That’s why I’m building The Women Disrupting Tech Community on Substack.

    Join us if you want to help more women be heard, funded, and celebrated in tech. You’ll receive:
    Early access to new podcast episodes, plus a weekly email with the moments that moved me and what they taught me.
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    The Magic in This Episode🪄

    Karlijn’s journey starts with a magical fail, building her own candy business and overdoing on ‘eating your own dogfood’.. But it does not stop there. Here are three more moments that make this episode stand out:

    📉 What a debt collection agency taught her about risk

    Before launching her first company, Karlijn worked at a debt collection agency where she saw firsthand how businesses fail. That experience shaped her views on risk, optimism, and the hard truth that knowing when to stop can be more valuable than knowing how to start.

    🪄 MO time, not me time

    Her company rebrands volunteering as MO time, “time for another.” It’s a cultural shift. Instead of squeezing giving into weekends, employees get support and structure to give back during work hours.

    🤝 Why volunteering creates better leaders

    When managers step into volunteer roles, they start at the bottom. They need to earn trust in unfamiliar environments without relying on their title. This experience builds empathy, sharpens soft skills, and shifts how they lead back at work.

    Want to hear more magic from the episode? Tune into Episode 107 on Spotify.

    Oh, and don’t forget to tell me about your favorite moment from the episode in the comments.

    🤔 Your Turn: A Question for You

    Do you think corporate volunteering should be part of every company’s growth strategy? And how would you implement it in your own company?

    Let me know in the comments or message me directly. I’d love to hear what you take from this episode.

    Important Moments of the Episode

    02:45 Introduction to Karlijn L’Ortye’s Journey
    06:42 Understanding Bankruptcy and Risk Management
    09:44 Reflective Practices in Entrepreneurship
    12:49 The Birth of MO the Movement
    14:39 The Impact of Corporate Volunteering
    17:49 Engaging Gen Z in Corporate Social Responsibility
    20:49 Facilitating Effective Volunteering in Companies
    23:55 Maturity Model for Corporate Volunteering
    26:43 AI in Matching Corporate Volunteers with NGOs
    29:38 Leveraging SDGs in Corporate Volunteering
    33:41 The Importance of Privacy and Inclusivity in Volunteering
    37:52 Matching Skills with Volunteer Opportunities
    41:34 The Impact of Volunteering on Empathy and Workplace Culture
    47:35 Navigating Corporate Philanthropy in Challenging Times
    52:44 The Role of Supervisory Boards in Promoting Inclusion
    58:41 Advocating for Women in Leadership
    1:02:39 The Future of AI in Inclusive Practices

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    3 Practical Takeaways for Female Founders

    Volunteering isn’t just nice for your brand. It is essential for your business, if you do it right. During our conversation, Karlijn shares these three important takeaways for female founders.

    Volunteering is part of a sound strategy

    MO the Movement is built on the premise that you should treat volunteering like any other strategic initiative. To help you do this, it uses a five-part maturity model: Leadership, Culture, Programs, Resources, and Communication.

    Prioritise inclusion

    Thanks to the input of Karlijn’s largely GenZ team, the platform hides names and profile photos during the application phase. This breaks bias and opens doors for a broader group of volunteers. And richer collaboration.

    Now is the best time to start doing good

    Even when budgets tighten, now is the time to invest in community and purpose. As Karlijn says, “If you want to leave a legacy, it starts today.”

    Volunteering is not a distraction from business; it’s a way to build a better one. Listen to Karlijn’s story on Women Disrupting Tech and discover how giving can transform your culture, your team, and your future.

    Or click the image below to listen on YouTube. And don’t forget to share what your biggest learning from the episode was in the comments.

    This is a picture of Karlijn L'Ortye with a quote from episode 107 of the podcast Women Disrupting Tech titled 'How Corporate Volunteering Unlocks Leadership and Inclusion'.

    About Karlijn L’Ortye

    Karlijn L’Ortye is a seasoned entrepreneur with two decades of experience, having started her first venture at age 11.

    Her professional journey began with a personal assistant bureau, which evolved into a training agency specializing in professional organizing.

    She was an early adopter of e-learning, with a best-selling course on Udemy.com, and later delved into organizational psychology.

    For over 15 years, she has coached teams, including management and executive teams. Currently, Karlijn runs two ventures, one of which is Mo The Movement.

    You can connect with Karlijn on her website and on LinkedIn.

    About MO the Movement

    MO the Movement is a dynamic platform that connects employees with meaningful volunteer opportunities during company time. Founded by Karlijn L’Ortye in 2023, the initiative aims to make corporate volunteering more personal, accessible, and impactful.

    By aligning volunteer activities with individual skills and interests, MO the Movement fosters a sense of purpose and well-being among employees, while helping organizations contribute to the Sustainable Development Goals (SDGs).

    The platform is AI-powered, CSRD-ready, and free for non-profits to use. MO the Movement is on a mission to prove that everyone can make a positive impact.

    You can learn more about MO the Movement on its website and by following the company on LinkedIn.

    Share what’s on your mind!

    What’s the biggest barrier to starting a corporate volunteering program in your company? Let me know your views on corporate volunteering in the comments.

    And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn

    Coming up on Women Disrupting Tech

    Coming up, we’ll dive into the world of women’s health and wellbeing. Jo Sarah Smolders shares how she is building Umaversity, the place where women (and men) can go to learn more about women’s health and wellbeing.

    He’s a clip to warm you up.

    Click to listen to Jo Sarah

    So stay tuned for more.

    And until the next episode, stay curious and Keep Being Awesome!