In this episode of Women Disrupting Tech, I talk with Anke Kuik, co-founder and CEO of FLTRD, about turning a personal interest in nutrition into a tool that helps people navigate the supermarket. Anke walks me through the science behind PureScore, why popular nutrition labels can be misleading, and the founder decisions that took FLTRD from an outsourced prototype to more than 30,000 downloads.More
Tag Archives: Women Disrupting Tech
Podcast about the Women Disrupting Tech
Building the AI Flower Framework as the Roadmap for AI Transformation | Show notes for episode 169 with Juliette van der Laarse
Juliette is the creator of the AI Flower Framework and founder of the AI Flower Foundation. She spent a year mapping how AI could impact her job as an engineering manager, and discovered why so many AI pilots don’t scale.
She turned what she found into an open-source AI framework that maps 152 IT activities against 25 levels of AI capability to show what evolves, fossilizes, or stays human work.
In this episode of Women Disrupting Tech, we talk about moving AI adoption past a stalled pilot, how her AI Flower Framework can guide you to scale, and what three questions you need to ask before you start any AI initiative.More
How Female Endurance Athletes Keep Performing During the Hormonal Transition | Show notes for episode 168 with Karianne Kraaijestein
Karianne Kraaijestein spent years building resilience through sport, from gymnastics to indoor climbing to yoga, before starting triathlons at 47. Now she’s the founder of Adaptive, a coaching platform for female endurance athletes navigating a different kind of endurance test: the hormonal transition.
In this episode, we talk about her own journey in endurance sports, why she is focusing on women who are in a hormonal transition, and what data is needed to enable peak performance for women at this stage of their lives.
If you’re an endurance athlete in perimenopause or postmenopause, or you coach one, and training has stopped working for reasons nobody can quite explain, this episode has pointers on where to look for strategies that improve performance.
For female founders and women in tech building trust-dependent products in spaces where the data doesn’t exist yet, Karianne provides insights that can help you navigate the early stages.
What you’ll learn in this episode:
* Why standard training plans, built for a generic body, fail women in the hormonal transition
* Why tracking sleep, heat regulation, and training load matters more than tracking hormones directly
* How Karianne finished part of the S’GRAIL in Girona on a torn ACL, and what that taught her about risk
* Why “too much heart and not enough mind” bankrupted her previous yoga studio, and what she’s doing differently with Adaptive
* Why she considers a scientific advisory board the biggest de-risking factor for investors in a trust-dependent product
* How letting the community “almost be part of the building” shapes Adaptive’s product developmentMore
Turning Early Fans Into a Marketing Engine | Show notes for episode 167 with Elise Mol
Only 3% of people who show up to an event went looking for it. The other 97% follow someone they trust. In episode 167 of Women Disrupting Tech, Elise Mol, co-founder of BASH, explains why chasing that 97% with ads misses the point, and why your first ticket buyers matter more than your marketing budget. This post covers practical takeaways, magic moments, a defining quote, and cross-episode trends on building community that sells itself.More
Using Technology To Bring the Human Side Back To Medicine | Show notes for episode 166 with Dr. Hannah Allen
Dr. Hannah Allen, Chief Medical Officer at Heidi, spent 14 years as a GP across rural, inner-city, and hospital settings in the UK before moving into health tech. In episode 166 of Women Disrupting Tech, she explains how Heidi, an AI Care Partner, reduces the administrative burden driving a 42% GP attrition risk in the UK (per RCGP survey data), and why over 90% of patients report feeling more listened to when their doctor uses an AI scribe instead of typing notes during a visit. The conversation covers the predictive power of pregnancy-related health data, the gender bias female founders face when raising venture capital, and why Hannah believes AI’s real value in medicine is freeing clinicians to reconnect with patients rather than replacing clinical judgment.More
Tackling Menstrual Cup Hygiene and Period Poverty | Show notes for episode 165 with Sophie Haccou
CupHub co-founder Sophie Haccou explains why one in eight women in the Netherlands can’t afford period products, and why menstrual cups, despite being cheaper long-term, come with their own barrier: nowhere to rinse one away from home. In episode 165 of Women Disrupting Tech, she shares how Casey, a portable rinsing device, tackles both problems.More
Building an Adaptable Pessary To Restore Women’s Autonomy | Show notes for episode 164 with Mirjam Weemhoff and Bart van Diepenbeek
Saturn Pelvic Health co-founders Mirjam Weemhoff and Bart van Diepenbeek explain why half of pessary users deal with painful side effects, and why producers have no incentive to fix it. In episode 164 of Women Disrupting Tech, they share how Flexsupp, their adaptable pessary, aims to restore autonomy for women with pelvic organ prolapse.More
Health 4.0: Transforming Healthcare For Real Health Equity | Show notes for episode 163 with Robin Blackstone, MD
One in three women will develop incontinence, and the options have stayed stuck at pads or surgery. In episode 162, Leonie van de Kamer, CEO of Certain, is building the valve in between: a patient-controlled device for stress urinary incontinence. On the spin-out from a contraceptive startup, why the UK comes first, and funding a device that does not exist yet.More
Rethinking Incontinence: Building the Certain Valve | Show notes for episode 162 with Leonie van de Kamer
One in three women will develop incontinence, and the options have stayed stuck at pads or surgery. In episode 162, Leonie van de Kamer, CEO of Certain, is building the valve in between: a patient-controlled device for stress urinary incontinence. On the spin-out from a contraceptive startup, why the UK comes first, and funding a device that does not exist yet.More
Why FemTech Needs to Move Beyond Wellness Apps | Show notes for episode 161 with Karen Berg
In episode 161, Karen Berg, partner at Healthy.Capital, argues that venture capital often overlooks the value of complex healthcare startups involved in regulatory processes, which offer genuine innovation. She emphasizes the importance of clinical validation, measurable impact, and respectful partnerships to create investable FemTech solutions that address real health issues beyond wellness.More