Only 3% of people who show up to an event went looking for it. The other 97% follow someone they trust. In episode 167 of Women Disrupting Tech, Elise Mol, co-founder of BASH, explains why chasing that 97% with ads misses the point, and why your first ticket buyers matter more than your marketing budget. This post covers practical takeaways, magic moments, a defining quote, and cross-episode trends on building community that sells itself.More
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Using Technology To Bring the Human Side Back To Medicine | Show notes for episode 166 with Dr. Hannah Allen
Dr. Hannah Allen, Chief Medical Officer at Heidi, spent 14 years as a GP across rural, inner-city, and hospital settings in the UK before moving into health tech. In episode 166 of Women Disrupting Tech, she explains how Heidi, an AI Care Partner, reduces the administrative burden driving a 42% GP attrition risk in the UK (per RCGP survey data), and why over 90% of patients report feeling more listened to when their doctor uses an AI scribe instead of typing notes during a visit. The conversation covers the predictive power of pregnancy-related health data, the gender bias female founders face when raising venture capital, and why Hannah believes AI’s real value in medicine is freeing clinicians to reconnect with patients rather than replacing clinical judgment.More
Tackling Menstrual Cup Hygiene and Period Poverty | Show notes for episode 165 with Sophie Haccou
CupHub co-founder Sophie Haccou explains why one in eight women in the Netherlands can’t afford period products, and why menstrual cups, despite being cheaper long-term, come with their own barrier: nowhere to rinse one away from home. In episode 165 of Women Disrupting Tech, she shares how Casey, a portable rinsing device, tackles both problems.More
Building an Adaptable Pessary To Restore Women’s Autonomy | Show notes for episode 164 with Mirjam Weemhoff and Bart van Diepenbeek
Saturn Pelvic Health co-founders Mirjam Weemhoff and Bart van Diepenbeek explain why half of pessary users deal with painful side effects, and why producers have no incentive to fix it. In episode 164 of Women Disrupting Tech, they share how Flexsupp, their adaptable pessary, aims to restore autonomy for women with pelvic organ prolapse.More
Health 4.0: Transforming Healthcare For Real Health Equity | Show notes for episode 163 with Robin Blackstone, MD
One in three women will develop incontinence, and the options have stayed stuck at pads or surgery. In episode 162, Leonie van de Kamer, CEO of Certain, is building the valve in between: a patient-controlled device for stress urinary incontinence. On the spin-out from a contraceptive startup, why the UK comes first, and funding a device that does not exist yet.More
Rethinking Incontinence: Building the Certain Valve | Show notes for episode 162 with Leonie van de Kamer
One in three women will develop incontinence, and the options have stayed stuck at pads or surgery. In episode 162, Leonie van de Kamer, CEO of Certain, is building the valve in between: a patient-controlled device for stress urinary incontinence. On the spin-out from a contraceptive startup, why the UK comes first, and funding a device that does not exist yet.More
Why FemTech Needs to Move Beyond Wellness Apps | Show notes for episode 161 with Karen Berg
In episode 161, Karen Berg, partner at Healthy.Capital, argues that venture capital often overlooks the value of complex healthcare startups involved in regulatory processes, which offer genuine innovation. She emphasizes the importance of clinical validation, measurable impact, and respectful partnerships to create investable FemTech solutions that address real health issues beyond wellness.More
Why the Funding Gap Starts Before Female Founders Ever Pitch | Show notes for episode 160 with Nithya Ruff
In episode 160, Nithya Ruff shares her inspiring journey from Bangalore to the US, highlighting the importance of independence, diversity, and innovation in tech. She discusses how her experiences shaped her leadership, the gender gap in venture funding, and the transformative potential of AI for women entrepreneurs.More
From Fragmentation to Collaboration in FemTech | Show notes for episode 159 with Maaike Steinebach and Sophie van Dijk
More than 90 FemTech companies in the Netherlands are working to close the gender health gap. Until FemTech NL connected them, most didn’t know the others existed. In episode 159 of the podcast, co-founders Maaike Steinebach and Sophie van Dijk walk through what it actually takes to align a fragmented industry: better data, better funding, and a shift from competition to collaboration.More
How This Female Founder Turned Fitness App Frustration into an AI Fitness Coach | Show notes for episode 158 with Zoe Pineau
In episode 158 of Women Disrupting Tech, Zoe Pineau shares her inspiring journey from weight loss to co-founding Fitly AI, a chat-based fitness app that simplifies tracking workouts and nutrition. Discover how her personal transformation, macro tracking insights, and AI innovations are revolutionizing fitness habits and app development.More