In episode 175, Cristina Flaschen, co-founder of Pandium, shares why founders should be building solutions from personal experiences rather than investor trends. Her company addresses the lack of integration tools for developers. In a discussion on the podcast, she shares insights on customer engagement, hiring practices, and the challenges female founders face in securing funding, advocating for equal opportunities.More
Tag Archives: Female Founder
Podcast episode that features a female founder.
Building Emotion AI for Better Conferences | Show notes for episode 174 with Vanessa Williams Saleh
Only 20 to 30% of event surveys get filled out. Vanessa Williams Saleh, founder of Attenlyx, explains how Emotion AI shows event organizers what landed with the audience, why she builds a separate framework for each market and what organizers changed once they had the data.More
Tackling Caregiver Burnout | Show notes for episode 173 with Dovetail founder Dr. Ashley Blackington
Dr. Ashley Blackington, an occupational therapist, founded Dovetail to alleviate caregiver burnout by redistributing care responsibilities. She discusses the challenges caregivers face when transitioning home from hospital care and emphasizes the importance of adapting support systems. The platform utilizes AI to streamline communication and enhance care coordination for families.More
Building Psychological Safety for Better Women’s Health at Work | Show notes for episode 172 with Veroniek Vermeulen
Veroniek Vermeulen, founder of Silatha, thought she fit in as an engineer in a male corporate world. She then saw that she was adapting herself and built a company that helps organizations talk about women’s health at work. In this episode of Women Disrupting Tech, she explains how psychological safety, cycle-aware workload planning and open health conversations reduce stress and sick leave, and how founders in their forties can share their support needs with teams and investors.More
Closing the Safety Gap by Turning Feelings of Unsafety into Data | Show notes for episode 171 with Anniek van Veldhuizen
Anniek van Veldhuizen discusses safety as a crucial yet often overlooked aspect of living, particularly for marginalized groups. Her company, MyHives, utilizes technology to track feelings of unsafety, aiming to inform better design in safety infrastructure. The episode emphasizes the importance of capturing diverse experiences to create inclusive solutions.More
How FLTRD’s PureScore Makes Healthy Food Choices Easy | Show notes for episode 170 with Anke Kuik
In this episode of Women Disrupting Tech, I talk with Anke Kuik, co-founder and CEO of FLTRD, about turning a personal interest in nutrition into a tool that helps people navigate the supermarket. Anke walks me through the science behind PureScore, why popular nutrition labels can be misleading, and the founder decisions that took FLTRD from an outsourced prototype to more than 30,000 downloads.More
How Female Endurance Athletes Keep Performing During the Hormonal Transition | Show notes for episode 168 with Karianne Kraaijestein
Karianne Kraaijestein spent years building resilience through sport, from gymnastics to indoor climbing to yoga, before starting triathlons at 47. Now she’s the founder of Adaptive, a coaching platform for female endurance athletes navigating a different kind of endurance test: the hormonal transition.
In this episode, we talk about her own journey in endurance sports, why she is focusing on women who are in a hormonal transition, and what data is needed to enable peak performance for women at this stage of their lives.
If you’re an endurance athlete in perimenopause or postmenopause, or you coach one, and training has stopped working for reasons nobody can quite explain, this episode has pointers on where to look for strategies that improve performance.
For female founders and women in tech building trust-dependent products in spaces where the data doesn’t exist yet, Karianne provides insights that can help you navigate the early stages.
What you’ll learn in this episode:
* Why standard training plans, built for a generic body, fail women in the hormonal transition
* Why tracking sleep, heat regulation, and training load matters more than tracking hormones directly
* How Karianne finished part of the S’GRAIL in Girona on a torn ACL, and what that taught her about risk
* Why “too much heart and not enough mind” bankrupted her previous yoga studio, and what she’s doing differently with Adaptive
* Why she considers a scientific advisory board the biggest de-risking factor for investors in a trust-dependent product
* How letting the community “almost be part of the building” shapes Adaptive’s product developmentMore
Turning Early Fans Into a Marketing Engine | Show notes for episode 167 with Elise Mol
Only 3% of people who show up to an event went looking for it. The other 97% follow someone they trust. In episode 167 of Women Disrupting Tech, Elise Mol, co-founder of BASH, explains why chasing that 97% with ads misses the point, and why your first ticket buyers matter more than your marketing budget. This post covers practical takeaways, magic moments, a defining quote, and cross-episode trends on building community that sells itself.More
Tackling Menstrual Cup Hygiene and Period Poverty | Show notes for episode 165 with Sophie Haccou
CupHub co-founder Sophie Haccou explains why one in eight women in the Netherlands can’t afford period products, and why menstrual cups, despite being cheaper long-term, come with their own barrier: nowhere to rinse one away from home. In episode 165 of Women Disrupting Tech, she shares how Casey, a portable rinsing device, tackles both problems.More
Building an Adaptable Pessary To Restore Women’s Autonomy | Show notes for episode 164 with Mirjam Weemhoff and Bart van Diepenbeek
Saturn Pelvic Health co-founders Mirjam Weemhoff and Bart van Diepenbeek explain why half of pessary users deal with painful side effects, and why producers have no incentive to fix it. In episode 164 of Women Disrupting Tech, they share how Flexsupp, their adaptable pessary, aims to restore autonomy for women with pelvic organ prolapse.More