Anna Christie’s journey didn’t start with a clear plan. It started with silence.
The silence you experience when you have a health issue but can’t find clear answers. The silence of doctors not taking you seriously. It’s the type of health issue that women run into all the time.
So Anna did what many founders do: she created what she needed but couldn’t find. She launched a podcast called Bumps Along the Way to document her experience and speak with women’s health experts. It quickly grew into a trusted space for others navigating the same road.
That podcast became the bridge to something bigger.
In Episode 103 of Women Disrupting Tech, Anna shares how she became Flouria’s third co-founder, how timing and healing changed everything, and why women’s health isn’t just a medical topic; it’s a business one.
Alongside co-founders Jeanine and Vlatko, Anna builds Flouria Health, a FemTech platform designed to give women the trusted care and knowledge the traditional healthcare system often overlooks.
Key Takeaways from episode 103
Here’s what you’ll discover by listening to episode 103:
🧠 How her podcast started Anna’s journey as co-founder of Flouria Health
📉 The economic cost of ignoring women’s health
🔥 The real reason we still treat it as niche and how to change that
To learn how Flouria Health is tackling this, find episode 102 of Women Disrupting Tech on Spotify, Apple, or YouTube.
Or hit the play button below👇.
How Flouria Health is Healing Women and Shaping Workplaces with Anna Christie | Ep. 103 – Women Disrupting Tech
- Key Takeaways from episode 103
- Inclusive Events for Women Disrupting Tech
- Join the Women Disrupting Tech Community on Substack
- The Magic in This Episode🪄
- Amplify the Voices of Women Disrupting Tech
- Three Hidden Truths About FemTech
- About Anna Christie
- About Flouria Health
- Share what’s on your mind!
- Coming up next on Women Disrupting Tech
Inclusive Events for Women Disrupting Tech
Below are some events worth visiting in the coming months. You’ll find a full overview of all events, including links to buy tickets, on the events page.
The Culture Code
Date: 3 June 2025
Location: Club ACE, Amsterdam
Time: 12:00 – 19:00 hours
Tickets: On the Culture Code Website
Female Venture’s Founders Table: Empowering Women in Business
Date: 4 June 2025
Location: voco® The Hague
Start 15:00 – Finish: 18:30
Tickets: Sold Out.
TNW Conference:
Date: 19 and 20 June 2025
Location: NDSM, Amsterdam
Time: 12:00 – 17:00 hours
Tickets: On TNW Website
Join the Women Disrupting Tech Community on Substack
Changing the funding landscape starts with access. Not just to capital, but to the right people, ideas, and spaces. That’s why I’m building The Women Disrupting Tech Community on Substack.
Join us if you want to help more women be heard, funded, and celebrated in tech. You’ll receive:
✨ Early access to new podcast episodes, plus a weekly email with the moments that moved me and what they taught me.
✨ Exclusive research on what it really takes to build a more inclusive tech ecosystem.
✨ Invites to special events we sponsor or co-host, where conversations turn into collaborations.
This community is for people who believe in action. And know that together, our voices go further.
The Magic in This Episode🪄
This episode is filled with powerful insights, so I’ll highlight these three because they define not just Anna Christie’s story, but the message behind Flouria Health.
When Anna didn’t step into Flouria — yet
Anna’s decision not to join immediately reflects the exact mindset Flouria promotes: that health isn’t linear, and we need systems that allow space for personal readiness and emotional truth.
When she came back, pregnant with her son
That moment brought quiet symmetry. Flouria isn’t just about providing information. It’s about giving women what they need at the right time in the right way.
Anna rejoining when she felt grounded mirrors how Flouria supports women through different stages, rather than pushing a one-size-fits-all solution.
One quote that reframes it all
“A woman’s body is taken seriously when it’s making another human. But what about all the other stages?”
This quote captures the problem Flouria was built to address. It’s not just about fertility; it’s about all the stages of a woman’s health journey being seen, respected, and supported. The quote reframes the conversation, and Flouria’s platform builds the solution.
Want to discover the rest of Anna’s Journey? Listen to Episode 103 on Spotify.
What was your favorite moment of the episode? Let me know in the comments. And don’t forget to share your thoughts in the poll below.
Amplify the Voices of Women Disrupting Tech
Want to make inclusion in tech the new normal by 2032? Here’s how you can help:
Amplify the voices of Women Disrupting Tech by following the podcast on your favorite platform. Every follow brings these stories to more people.
Give the show a rating or review on Spotify or Apple. It only takes a moment, but it tells others this podcast is worth listening to. And helps the voices of my guests carry further.
Share the stories that move you.
Send this episode to a friend, a colleague, or someone who needs to hear it. Every share helps the Women Disrupting Tech build a more inclusive tech future and supports women in getting the stage they deserve.
Use the buttons below to spread the word. Your voice helps amplify theirs.
Three Hidden Truths About FemTech
This episode tackles some of the most common misconceptions about Femtech and female health. Here are three of them, with an explanation of why it’s a myth.
FemTech isn’t underfunded because it’s small. It’s underfunded because it’s misunderstood.
When we talk about Female Health, we often hear the same word: niche. But here’s the truth: Flouria Health isn’t targeting a niche audience. It’s addressing conditions that affect half the population. The problem is perception. And perception shapes investment.
Tech isn’t neutral, even in women’s health.
AI powers part of Flouria Health. But it’s selective by design. It avoids triggering users with irrelevant content (like pregnancy advice for someone struggling with fertility). That’s a quiet reminder: empathy should shape how tech is built and deployed.
Inclusion without allies becomes isolation.
Anna’s quote, “If it’s only women solving this problem, it becomes an echo chamber,” isn’t just about gender diversity on cap tables.
It’s about breaking the cycle of women carrying the emotional and logistical burden of fixing broken systems. Real inclusion needs shared responsibility. Because the gender health gap doesn’t just impact women. It affects economies, workplaces, and families.
FemTech is not a side story. It’s the core infrastructure for a healthier future. To learn why, listen to Episode 103: How Flouria Health is Healing Women and Shaping Workplaces with Anna Christie on Apple Podcasts.
Or click the image below to listen on YouTube. And don’t forget to share what your favorite moment from the episode was in the comments.
“If it’s only women solving this problem, it becomes an echo chamber. So, you need male allies”
Anna Christie, co-founder and CCO of Flouria Health
About Anna Christie
Anna Christie is the Co-Founder and Chief Commercial Officer (CCO) of Flouria Health, a digital women’s health platform. With a background in B2B SaaS and tech, and a passion for women’s health, Anna leverages her personal experiences to drive Flouria Health’s mission of putting healthcare back into the hands of women and into organizations across the Netherlands and Europe. Her journey reflects a commitment to transforming personal challenges into solutions that benefit a broader community.
Anna invites you to connect with her on LinkedIn.
About Flouria Health
Flouria Health is a digital platform dedicated to revolutionizing women’s healthcare. Founded by Jeanine van Munster (CEO), Anna Christie (CCO), and Vlatko Stojkovski (CTO), the platform aims to provide women with immediate access to professional support, trustworthy information, and personalized care. By addressing the gaps in traditional healthcare systems, Flouria empowers women to take control of their health through a tech-enabled, personalized approach.
You can learn more about Flouria Health on the website and by following them on LinkedIn and Instagram.
And, in case you’re interested in investing in female health, Flouria is fundraising. You can learn more about their pitch deck and the process on their website.
Share what’s on your mind!
What’s the biggest barrier to improving women’s health at scale?
1️⃣ Lack of research and investment
2️⃣ Historical medical bias
3️⃣ Lack of allies
Let me know what you think in the comments.
And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn.
Coming up next on Women Disrupting Tech
Next week, Farshida Zafar shares how embracing her authentic self—sneakers, roots, and all—shaped her leadership journey and built a radically inclusive team culture at Erasmus Centre for Entrepreneurship.
Towards the end of the episode, I asked about swearing, and this was part of her authentic answer.
Stay tuned for more. And until the next episode, stay curious and Keep Being Awesome!
Women Disrupting Tech | The Podcast 