What if the way we praise our daughters shapes the limits they carry later in life?
That’s the question I kept returning to after my conversation with Catrine Rhenberg.
She’s the co-founder of The Wealth Within Her, a platform that helps women shift their beliefs about money, risk, and self-worth.
In this episode, she shares how gendered messages in childhood evolve into financial patterns, and what it takes to break them.
Whether you’re a founder, a leader, or raising a daughter of your own, this one’s worth your time.
Key Takeaways from Episode 114
Here are some of the standout insights from the episode that anchor this conversation in both research and lived experience.
Our earliest experiences shape our financial confidence.
From t-shirts that tell boys to explore and girls to smile, to teachers who help girls faster than boys, Catrine reveals how early social cues influence the way women relate to money and risk.
Praise the effort, not the outcome.
Catrine shares how she raises her own kids. Praising effort over results encourages them to take risks, even if the outcome isn’t perfect. The same goes for early-stage founders.
Small investments build big confidence.
Women aren’t risk-averse; they’re risk-conscious. Catrine explains how smaller ticket sizes and group investing foster the confidence to act and the community to sustain it.
Listen to the full conversation by hitting the play button below or find episode 114 of Women Disrupting Tech on Spotify, Apple Podcasts, and YouTube.
And pass it on to someone who’s ready to stop asking for permission.
How The Wealth Within Her Empowers Women’s Finances and Self-Worth with Catrine Rhenberg | Ep. 114 – Women Disrupting Tech
- Key Takeaways from Episode 114
- Magic Moments In The Episode
- Inclusive Events for Women Disrupting Tech
- Episode Highlights and Timecodes
- Practical Takeaways for Female Founders
- A Question for You 🤔
- Amplify the Voices of Women Disrupting Tech
- What I Learned From the Episode
- About Catrine Rhenberg
- About The Wealth Within Her
- Share what’s on your mind!
- Coming Up On Women Disrupting Tech
Magic Moments In The Episode
Beyond the practical insights, there were moments in our conversation that hit deeper, reframing both the problem and the path forward. These quotes capture the emotional truth and tension behind the systemic patterns.
“I realized how much money I left on the table.”
Catrine’s moment of self-reflection around unnegotiated salaries and overlooked stock options hits hard. It’s a wake-up call many women know all too well.
“Confidence doesn’t automatically mean competence.”
Especially in startup funding, we reward polish more than substance. Catrine reminds us that loud isn’t always better.
“I’m not pushing for women to be more like men. I’m pushing women to be more authentic to who they are.”
This quote is the heartbeat of the episode. It’s not about assimilation. It’s about authenticity.
If one of these quotes stuck with you, share it with someone who should hear it. And if there’s another quote that resonated with you, leave it in the comments.
🎧 Ready to hear more? Listen to Episode 114 on Spotify.
Inclusive Events for Women Disrupting Tech
You’d think that there are no events in the summer. Well, I’ve found some cool ones. Below is one event you definitely want to check out. For a full overview of all events, including links to buy tickets, please check the events page.
The Listening Series
Date: 24 August 2025
Location: The Hague (in the dunes)
Time: 2:00 PM – 6:30 PM
Tickets: On Luma
Founders Beach Series | Edition 3: Tech & Soul
Date: 11 September 2025
Location: Mango’s Beach Bar, Zandvoort
Time: 15:00 – 22:00 hours
Tickets: On Luma
Episode Highlights and Timecodes
03:04 – Introduction to Catrine Rhenberg and Her Journey
05:57 – The Relationship Between Self-Worth and Financial Success
08:51 – Cultural Influences on Women’s Financial Mindset
12:00 – The Impact of Parental Leave on Women’s Careers
14:38 – Self-Reflection and Financial Empowerment
17:38 – Creating Awareness and Safe Spaces for Women
20:55 – Teaching Financial Confidence to Younger Generations
23:53 – The Importance of Praising Effort Over Outcome
26:32 – The Shift in Financial Education and Investment Mindsets
29:17 – Reprogramming Financial Mindsets
32:21 – The Role of Wealth Circles in Empowerment
35:19 – Results and Changes in Women’s Financial Behaviors
38:18 – Encouraging Women to Invest in Riskier Assets
41:19 – Women Investing in Women
44:11 – Future Opportunities for Female Founders
46:56 Bold Moves for Diversity and Inclusion in Tech
Practical Takeaways for Female Founders
Catrine outlines a three-step framework to help reprogram the beliefs that hold us back, whether around money, confidence, or self-worth.
Step 1: Awareness
Start by noticing your default responses. Are you undercharging? Holding back from asking? Avoiding decisions out of fear? Awareness shines a light on habits that aren’t really yours.
Step 2: Reflection
Take time each day or week to look back on moments that triggered discomfort. What did you feel? What story were you telling yourself? This step begins to create distance from autopilot thinking.
Step 3: Conscious Response
With repetition, you start to recognize patterns in real time. This gives you the chance to pause, reframe, and choose a different action. One based on alignment, not old programming.
🎧 For the full conversation on how you can start redefining success and wealth, listen to Episode 114 on Apple Podcasts
Or click the image below to listen on YouTube.
“I’m not pushing women to be more like men. I’m pushing women to be more authentic to who they are.
Catrine Rhenberg, co-founder of The Wealth Within Her.
A Question for You 🤔
Which of Catrine’s three steps (awareness, reflection, conscious response) do you find most challenging? Why?
Let me know in the comments or message me directly. I’d love to hear your take.
Amplify the Voices of Women Disrupting Tech
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What I Learned From the Episode
Lately, I’ve been thinking about how the way we raise girls quietly shapes how they show up in business years later.
Finishing Viktor Frankl’s Man’s Search for Meaning brought that thought into sharper focus. Frankl’s work is a reminder that purpose isn’t a luxury. It’s a prerequisite.
That insight came back to me while re-listening to my conversation with Catrine Rhenberg, co-founder of The Wealth Within Her. She didn’t create her platform to hand out financial tips. She built it because too many women were still playing small in their careers and businesses. Often without even knowing it.
The programming starts early. Girls are cautioned more than boys. Praised for being good, not for being bold. Those patterns show up later as self-doubt, over-preparation, or asking for permission before making a move.
Catrine’s approach is practical, but it’s also profound. She’s shifting the conversation around wealth from one of assimilation to one of authenticity. It’s not about fixing women. It’s about unlearning the messages that told them they needed fixing in the first place.
Listen to Episode 114 of Women Disrupting Tech wherever you listen to podcasts to hear the full conversation.
About Catrine Rhenberg
Catrine Rhenberg is the co‑founder of The Wealth Within Her and a seasoned leader in fintech with over 15 years of experience at PayPal, Zettle, and Trustly. She has built a career at the forefront of digital payments and now advises businesses on international growth and strategic partnerships. Alongside her work in fintech, she supports women in redefining their relationship with money, confidence, and power. Her mission: to make financial empowerment more accessible, personal, and sustainable.
You can connect with her on LinkedIn.
About The Wealth Within Her
The Wealth Within Her is a financial empowerment platform designed to help women grow their confidence, own their value, and build wealth on their own terms. Through coaching, workshops, and community, the platform supports individuals, founders, and investors in closing internal and external wealth gaps. Founded by fintech veterans Catrine Rhenberg and Riika Olli, the platform bridges personal growth with systemic change to create a more equitable financial future.
You can learn more about The Wealth Within Her, the programs that they offer and their podcast on the website, Instagram and LinkedIn. And make sure you follow their podcast on Spotify.
Share what’s on your mind!
What is one belief about money you wish you could change?
Let me know what your answer is and how you would change that belief in yourself in the comments below.
And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn.
Coming Up On Women Disrupting Tech
What can I tell you about next week’s episode? Well, for starters that it’s about finance, but it’s not boring. Together with Marleen Somohardjo, I’ll explore how being resilient is one of the most undervalued business strategies.
In this clip from the episode, she shares how embracing diversity can help you embrace your core competence. Want to know what that sounds like?
So stay tuned for this and much more on Women Disrupting Tech.
And, as always, Keep Being Awesome!
Women Disrupting Tech | The Podcast 