Can we still trust what we see on the internet?
That question is becoming harder to answer. Because deepfakes are getting harder to spot. And digital trust is no longer a given.
In Episode 109 of Women Disrupting Tech, I spoke with Julia Jakimenko. She’s the founder of Cyberette. Her tech startup focuses on detecting deepfakes across video, audio, and images.
But what really stood out? Julia’s not just building software. She’s building standards. For truth. For transparency. For safety in a digital world shaped by AI.
Key Takeaways from Episode 109
Julia Jakimenko isn’t just building a product. She’s building the conditions for trust in a digital world shaped by AI. Here are three things that stood out:
Digital Trust Starts With Transparency
Cyberette’s vision is clear: media verification should be as normal as two-factor authentication. Built-in. Always on. No second-guessing.
AI Can’t Be Ethical Without Clear Boundaries
Julia is outspoken about the risks of scraping, shortcuts, and data misuse. She believes AI needs global standards, and the companies building it should be held accountable.
Self-Promotion Still Comes With a Gender Tax
Women in tech are often judged more on tone and appearance than competence. Julia breaks down how she’s had to navigate expectations — and why “putting on a bit of ego” shouldn’t be a disadvantage.
🎧 Hear how Julia leads with clarity, integrity, and purpose in Episode 109 of Women Disrupting Tech. Hit play below, or find the episode on Spotify, Apple, or YouTube. Or scroll down for Magical Moments and Practical Takeaways.
How Cyberette Battles Deepfakes So You Can Trust What You See with Julia Jakimenko | Ep. 109 – Women Disrupting Tech
- Key Takeaways from Episode 109
- Inclusive Events for Women Disrupting Tech
- Join the Women Disrupting Tech Community on Substack
- Three Magic Quotes From This Episode🪄
- 🤔 Your Turn: A Question for You
- Important Moments of the Episode
- Amplify the Voices of Women Disrupting Tech
- Five Ways to Spot a Deepfake (Tips from Julia)
- About Julia Jakimenko
- About Cyberette
- Share what’s on your mind!
- Coming up on Women Disrupting Tech
Inclusive Events for Women Disrupting Tech
As the summer holiday is approaching, the event season will take a break. Below is one event you definitely want to check out. For a full overview of all events, including links to buy tickets, please check the events page.
Founders Beach Series | Edition 3: Tech & Soul
Date: 11 September 2025
Location: Mango’s Beach Bar, Zandvoort
Time: 15:00 – 22:00 hours
Tickets: On Luma
Join the Women Disrupting Tech Community on Substack
Changing the funding landscape starts with access. Not just to capital, but to the right people, ideas, and spaces. That’s why I’m building The Women Disrupting Tech Community on Substack.
Join us if you want to help more women be heard, funded, and celebrated in tech. You’ll receive:
✨ Early access to new podcast episodes, plus a weekly email with the moments that moved me and what they taught me.
✨ Exclusive research on what it really takes to build a more inclusive tech ecosystem.
✨ Invites to special events we sponsor or co-host, where conversations turn into collaborations.
This community is for people who believe in action. And know that together, our voices go further.
Three Magic Quotes From This Episode🪄
This episode goes beyond startup strategy or AI trends. Here are three magic moments from the episode that show us Julia’s heart as a founder.
“Our goal is not to stop AI, but to bring confidence back to the internet.”
Julia on Cyberette’s core mission
“Now for me, success is something more holistic. Something that comes from inside. I cancelled all those external values. I transitioned into peace and happiness that doesn’t rely on that portrayed image of what success is like.”
Julia on redefining success on her own terms
“I think we really need more role models. […] If you don’t have those role models, you know, growing up, how can you know that someone that looks like you can be successful?”
Julia on the power of visibility for women in tech
These words are more than quotes. They’re reminders of why stories matter. And why we need more women like Julia shaping the future of tech.
Ready for some more magic? Check out the episode on Spotify.
Oh, and don’t forget to tell me about your favorite moment from the episode in the comments.
🤔 Your Turn: A Question for You
Julia has redefined success to be measured from within, not based on external factors. And I wonder, how do you define success?
Let me know in the comments or message me directly. I’d love to hear your take.
Important Moments of the Episode
03:20 Journey to Cyberette: A Unique Path
06:31 Understanding Deepfakes: Technology and Implications
09:31 The Threat of Deepfakes: Real-World Examples
12:05 Spotting Deepfakes: Red Flags and Awareness
14:55 AI and Digital Trust: Building Confidence Online
17:58 The Role of Women in Tech: Diversity and Inclusion
20:53 Challenges for Female Founders: Funding and Support
23:39 Self-Promotion: The Gender Divide
26:47 Success Redefined: Personal Growth and Business Goals
29:25 Cultural Adaptability: Lessons from Diverse Backgrounds
32:24 The Future of Cyberette: Envisioning Success
35:21 Privacy First: Ethical Considerations in AI
38:07 The Importance of Data Quality: Building Trust
37:36 Navigating the Male-Dominated Tech Landscape
44:06 Overcoming Self-Doubt: The Female Entrepreneur’s Journey
46:48 The Power of Community: Building Networks
49:48 Vision for 2032: A Safer Digital World
52:33 Final Thoughts: Inclusion and Authenticity in Tech
Amplify the Voices of Women Disrupting Tech
Want to make inclusion in tech the new normal by 2032? Here’s how you can help:
Amplify the voices of Women Disrupting Tech by following the podcast on your favorite platform. Every follow brings these stories to more people.
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Five Ways to Spot a Deepfake (Tips from Julia)
Deepfakes are getting better with AI. But there are still ways to spot them. During our conversation, Julia shared some practical red flags you can look out for to prevent you from being abused.
Pressure to act quickly
This is the biggest red flag. If someone asks you to respond fast, especially on the phone, pause.
Requests to move platforms
Scammers often try to move you from email to WhatsApp or a call. That’s because voice cloning is easier over the phone.
Unnatural blinking or lighting
Watch the eyes. And check if the light on the person’s face matches the background.
Robotic tone or strange background noise
If something feels off, it probably is. Trust your instincts.
Inconsistent context
Someone looks like they’re at the office, but you hear beach sounds? That’s a clue.
Julia calls this a “zero trust” approach. It doesn’t mean paranoia. It means paying attention.
🎧 For Julia’s full masterclass on detecting deepfakes, listen to Episode 109 on Apple Podcasts
Or click the image below to listen on YouTube. And don’t forget to share what your biggest learning from the episode was in the comments.
“Success is something more holistic. Something that comes from inside.”
Julia Jakimenko, Founder and CEO of Cyberette
About Julia Jakimenko
Julia Jakimenko is the visionary founder and CEO of Cyberette, a Dutch startup born from her journey into law, human rights, and now impactful tech. She’s driven by a relentless belief that digital trust must be rebuilt, one verified video, call, and message at a time.
You can connect with Julia on LinkedIn.
About Cyberette
Cyberette is a Netherlands-based startup on a mission to prevent disinformation and fraud by detecting AI-manipulated content and ensuring the authenticity of digital interactions. They do this by making media verification as routine as two-factor authentication.
Their AI-native platform provides real-time detection of deepfakes in images, videos, audio and text with 99% accuracy.
You can learn more about Cyberette on the website and by following them on LinkedIn and Instagram.
Share what’s on your mind!
What would change if we treated women’s well-being as the default, not the exception?
Let me know what you think or what you hope would happen in the comments below.
And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn.
Coming up on Women Disrupting Tech
Next week on Women Disrupting Tech, we hear from FEM-Start founders Marian Spier and Simone van Bijsterveldt how they’re empowering female entrepreneurs. We cover the need for education, confidence, and collaboration in supporting female founders, as well as the aspirations for Femstart to create a global platform for women in business.
And education should not only cover women. Investors need education, too. Here’s Marian explaining why.
So stay tuned for this and much more on Women Disrupting Tech. And until the next episode: Keep Being Awesome!
Women Disrupting Tech | The Podcast 