What does it take to really make fashion sustainable?
For Jolanda Kooi, the answer is transparency.
With tex.tracer, she gives brands the data they need to back up their promises, all the way down to the raw material.
Key Takeaways from the episode
Here’s what you’ll discover by listening to episode 96:
🔍 How hidden parts of the supply chain fuel greenwashing and inequality, and how data stops it
📊 Why transparent, resilient supply chains drive both profit and sustainability.
💡 What it takes to fundraise as a female founder in fashion tech.
Listen now on Spotify, Apple, YouTube, or Amazon. Or hit the play button below👇.
How tex.tracer's Supply Chain Transparency Empowers Fashion Brands with Jolanda Kooi | Ep. 96 – Women Disrupting Tech
Events for Women Disrupting Tech
The event season has started, so allow me to highlight some inclusive events that are worth visiting.
Female Venture’s Founders Table: Empowering Women in Business – 4 June 2024 at VOCO Hotel The Hague
Start 15:00 – Finish: 18:30
The Women Founders Table aims to empower and connect women entrepreneurs by providing a platform for meaningful conversations, mentorship, and shared experiences.
At this event, organized by Female Ventures Delft / The Hague in cooperation with #WiTNL- Women in Tech NL and yours truly, you’ll hear from three accomplished female founders how to start and scale a business, while balancing priorities at home and at work.
Did I mention that you can stay for dinner? voco® The Hague offers participants the possibility to network and connect over a delicious 3-course dinner following the event at €35 per person.
Follow Female Ventures and/or me to be the first to learn when a limited number of early bird tickets come online.
Diverse Leaders in Tech Events
If you like being in the know about what is happening in the DEI space, Diverse Leaders in Tech is the place to be.
Every last Thursday of the month, they have monthly in-person meetups for tech people, HR leaders and supporters of diversity to exchange insights, tackle challenges, and take action. It’s a vibrant, safe space where diversity is celebrated.
You can find their events on the website. Joining your first event is free.
Join the Women Disrupting Tech Community
One of the important things about changing the funding landscape is access to the right communities. That’s why I’m building The Women Disrupting Tech Community.
Join to receive updates, including:
🚀 Early access to new episodes, including a weekly email with moments that inspired me and key takeaways.
🚀 Exclusive Research about what it takes to get a more inclusive tech ecosystem.
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- Key Takeaways from the episode
- Events for Women Disrupting Tech
- Join the Women Disrupting Tech Community
- The Magic In Episode 96 🪄
- Zero-Cost Ways to Support Women Disrupting Tech
- What stands out
- About Jolanda Kooi
- About tex.tracer
- Share what’s on your mind!
- What’s coming up?
- More episodes like this?
The Magic In Episode 96 🪄
Most fashion brands want to be sustainable. But if you don’t know where your products come from, how can you truly stand behind that promise?
In this episode, Jolanda Kooi, CEO and co-founder of tex.tracer, shares how she’s reshaping fashion by making supply chains fully transparent.
By listening, you’ll discover:
– How transparency empowers brands
– Why data changes everything in fashion
– What dating and fundraising have in common
Jolanda’s journey started with a question that matters: What if brands, suppliers and consumers could all see the same truth?
When you’re ready to listen and learn the answer, check out episode 96 on Spotify!
Zero-Cost Ways to Support Women Disrupting Tech
Want to help make inclusion in tech the norm by 2032? Here’s how:
- Follow the podcast on your favorite podcast platform. Better yet, leave a rating or review from one up to five stars on Spotify or Apple. You’ll help other people discover the podcast and help me improve.
- Share the podcast with friends, family, and co-workers. This way, you give the women disrupting tech the platform they need to make it happen. Use the buttons below to share.
What stands out
What if you could see everything? Every stitch, every hand, every story behind the clothes you wear. Imagine a world where fashion brands don’t just claim sustainability; they prove it.
This is where tex.tracer comes in. And in episode 96, Jolanda reveals 3 hidden threads:
🪄 Transparency is the New Competitive Edge
Many companies view supply chain data as a burden, something collected only to meet legal requirements.
Jolanda sees it differently. Verified, real-time data is what will separate future-ready brands from those left behind. It allows businesses to anticipate risks, improve sourcing decisions, and even unlock new revenue streams through circular economy initiatives.
🪄 Data is the Antidote to Greenwashing.
Sustainability claims without proof are a ticking time bomb. With growing scrutiny from consumers and regulators, fact-based data is essential.
Tex. tracer helps brands move beyond vague sustainability messages by providing verifiable data on sourcing, labor practices, and environmental impact. This transparency builds credibility and strengthens supply chains, allowing brands to anticipate risks and adapt before crises hit.
🪄 Building the Future of Fashion Industry Standards.
Jolanda knows the fashion industry lacks unified standards for data and labeling. That’s why Textracer is collaborating with competitors to set these standards and create a global data-sharing platform. This will reduce audit fatigue and lighten the load for suppliers, creating a more efficient, transparent industry.
Are you ready to learn how Jolanda is proving that real data, not marketing slogans, will define the next era of fashion? Check out the episode on Apple Podcasts.
Or click the image with the quote to watch the episode on YouTube.
“It’s also for me to choose which investor best suits our company.”
Jolanda Kooi, CEO and co-founder of tex.tracer
About Jolanda Kooi
Jolanda Kooi is co-founder and CEO of tex.tracer. Her passion for the industry stems from her parents’ background as retailers and her own textile engineering degree, which led her to focus on optimizing the industry’s processes rather than design.
Jolanda was inspired to create change in the fashion industry after witnessing the Rana Plaza factory collapse in 2013. Her extensive experience in garment development and production in the Far East for 20 years further highlighted the need for significant improvements.
If you want to learn more about Jolanda, you can connect with her on LinkedIn.
About tex.tracer
tex.tracer is a registered B-Corp that tackles the fashion industry’s transparency problem by helping brands track their entire supply chain, from raw materials to final products. Using private blockchain technology, tex.tracer ensures data accuracy and enables brands to verify social and environmental impact. By offering free access to its supply chain partners, tex.tracer encourages collaboration, reduces power imbalances, and supports a more ethical fashion industry. It also enables digital product passports, giving consumers reliable product insights.
You can learn more about tex.tracer by checking out their website and by following them on LinkedIn.
Share what’s on your mind!
So, let’s be honest, have you ever checked where your clothes were made?
1️⃣ Yes, always
2️⃣ Sometimes
3️⃣ Rarely
4️⃣ Never
Tell me what you do in the comments.
And if you would like to suggest a guest or a theme for the podcast, please let me know via email or send a DM on LinkedIn.
What’s coming up?
In episode 97, I’m going solo to share some of my observations from 96 episodes of Women Disrupting Tech.
After that, we continue the journey to 100 episodes with more amazing role models from the tech ecosystem. So stay tuned for more inspiring stories.
Until we meet again in the next episode, keep being awesome!
More episodes like this?
If you want to listen to the stories of others about building a sustainable business, you should check out the following three episodes:
– In episode 13, Florentine Gillis shares how the clothes in your closet can have another life.
– In episode 77, Angela Ursem reveals how she is growing food for skin, wallet and planet.
– In episode 95, Natasha Syed shares how she is contributing to sustainable jobs by fixing the talent gap.
Women Disrupting Tech | The Podcast 
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