Being a startup founder is challenging, and being a female founder of a tech startup is even more difficult. But Vedrana Rogoznica takes the concept of doing things ‘the hard way’ to a whole new level.
Join us as we embark on her extraordinary journey. One that takes us from playing with dolls to becoming a female founder of a tech startup that teaches children coding skills by letting them program their own robots.
To listen, click play below or find episode 63 of Women Disrupting Tech on your favorite podcast platform.
Unlocking Hidden Talent by Teaching Children How To Code with Vedrana Rogoznica | Ep. 63 – Women Disrupting Tech
The Magic You Can Expect in this Episode 🪄
Vedrana Rogoznica is on a mission to shift education from teaching facts and formulas to teaching kids how to select and use technology effectively.
In episode 63 of Women Disrupting Tech, Vedrana and I speak about
🦄 Empowering the Next Generation: Vedrana is driven by the belief that young people should be enabled to make technology work for them to prevent knowledge and income inequality.
⚖️ Balancing Education and Fun: Vedrana discusses the challenge of keeping kids between 8 and 12 engaged with educational content while ensuring it’s both fun and trustworthy.
👥 Diversity in Tech: Drawing from her own experiences as a startup founder, Vedrana highlights the importance of diversity and collaboration in creating impactful solutions.
Tune in now to hear Vedrana’s inspiring story and insights on how programming a robot can unlock hidden talents in children. You can find episode 63 of Women Disrupting Tech on Spotify, Apple, and YouTube.
PS. Don’t forget to let me know your thoughts about the episode in the comments.
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What makes this episode magical🌟?
Already in the first few minutes, it becomes clear that Vedrana is not your average tech girl. She used to play with dolls and didn’t care much about the technology in the smartphones around her.
Her journey into tech is also far from average. After listening to it, you’d even be excused for thinking that she is taking the path of most resistance.
But make no mistake—this intelligent lady is driven by a passion for living a meaningful life. This passion filters through in her story about starting Rotoy. She asked her co-founder Krzysztof to explain the concept to her as if she were a nine-year-old. This created a customer-centric mindset from the start. As a non-techie, she acted as a guinea pig for the first iterations, simply using the power of her lack of knowledge to improve the product.
And who doesn’t love a quote that you don’t need to be technical to set up a tech startup?
“Even if you don’t have a tech background, you can have a tech startup.”
Vedrana Rogoznica, Co-founder and CEO of Rotoy
About Vedrana Rogoznica and Rotoy
“Life is about intentionally creating meaningful things!” is the life motto of female entrepreneur Vedrana Rogoznica. After moving from Croatia to Denmark, she became the co-founder and CEO of Rotoy. She holds a Master’s degree in Business Administration from the University of Southern Denmark. Besides being a startup founder, she also mentors other female founders.
You can connect with her on LinkedIn and watch her TEDx Talk on YouTube.
Rotoy teaches children coding skills by teaching them how to code their own robots. Their product is designed for children between 8 and 12 and can be used at home and schools. To learn more, visit their website or follow their journey on LinkedIn.
Let me know what you think!
Please let me know your thoughts about this episode of Women Disrupting Tech in the comments.
I’m interested to hear your thoughts about teaching children how to code at a young age.
By the way, if you would like to suggest a guest that I absolutely must have on the podcast, send me an email or a DM on LinkedIn.
What’s coming up?
Next week on Women Disrupting Tech, Nara Moripen is my guest to discuss how her startup, Pal, is creating digital palliative care solutions for families affected by life-limiting diseases.
After that, Kasia Pokrop will take us on a deep dive into the three Ms of a woman’s life: Menstruation, Motherhood, and Menopause.
So stay tuned for more inspiring women disrupting tech and their male allies in season three of Women Disrupting Tech!
More episodes like this?
If you like to listen to more episodes like this one, here are a few recommendations.
In Episode 59, Sonal Rattan tells me all about her daughter’s experience with tech education. In short, she absolutely hated it until it became more practical.
– In Episode 58, Carlota Salamat also highlights the need for more practical tech education.
– And for a primer on girls in Dutch vocational tech education and the need for more women in tech, you can listen to my conversation with Sanne Jongejan.
Women Disrupting Tech | The Podcast 