How to Shine Without Selling as a Female Role Model in Tech with Charlotte Hoekstra | Show notes to episode 48

Picture of Charlotte Hoekstra with the title of episode 48 of Women Disrupting Tech. Follow the link to listen to the episode

Join me as I interview Charlotte Hoekstra to discover the secret of celebrating your uniqueness as a female role model in tech.

In this episode, you’ll learn how to:

🔁 Change your perspective so you can best serve others while staying true to yourself.

🫱🏼‍🫲🏾 Connect with the people you work with in a way that is authentic to you

🚀 Help female role models as a male ally.

To listen to our enlightening conversation, hit the play button below, or find the podcast by searching for “Women Disrupting Tech” in your favorite podcast player.


How to Shine Without Selling as a Female Role Model in Tech with Charlotte Hoekstra | Episode 48 of Women Disrupting Tech Women Disrupting Tech


About Charlotte Hoekstra

Picture of Charlotte Hoekstra with a quote from episode 48 of Women Disrupting Tech.

The Magic You Can Expect in this Episode 🪄

Positioning yourself as a female role model in tech requires you to celebrate yourself and your work.

Now, if you’re like me and most of the guests on my podcast, Women Disrupting Tech, you hate having to “sell yourself.” It just feels unnatural.

So, I was wondering: How can female role models in tech increase their visibility and create the right opportunities without having to sell themselves? In other words, how can they shine without selling?

In this episode, Charlotte Hoekstra takes her own journey as a starting point to teach us that we should celebrate a woman’s uniqueness, personality, and what they bring to the table.

In an enlightening conversation, Charlotte openly shares her path as a magic recipe to authenticity, including

  • embracing her femininity and discovering the power of confidence
  •  using the hero’s journey to discover if her values align with those of the people she works with
  •  finding how her uniqueness can contribute to other people’s goals

Plus, she shares why diversity in tech is not a zero-sum game (something I 100% agree with).

When you’re ready to listen and learn how to position yourself as a female role model in tech without selling yourself, tune in on Spotify using the button below or search for “Women Disrupting Tech” in your favorite podcast player.


What makes this episode magical🌟?

One of the steps to finding your uniqueness as a role model involves tuning into your feelings and identifying how experiences make you feel. Charlotte shares an example from her past: Her experiences as an intern in Ghana still make her smile. In fact, you can feel the smile beaming through your headset.

Another magical part is her story about when her father took her out to shop for clothing for her first job. He told her to embrace her femininity and larger-than-life personality. The result was that other people at her workplace started feeling empowered to wear clothes that they felt good in as well. How’s that for a role model?

And, toward the end of the episode, I ask her if she believes diversity in tech is a zero-sum game. The conversation that follows is definitely worth a listen.


What’s coming up?

Next week, I’ll be taking a small break from recording new episodes and re-releasing an old episode.

And, after that, I will be interviewing Kimberly Ofori to discuss the importance of financial literacy for women.

So stay tuned for some great episodes!

Did you know…

… that you can discover more incredible stories and learn from trailblazing women on Spotify, Google, Apple, or Goodpods. There, you can find the entire inspiring archive of episodes with over 1,000 minutes of Women Disrupting Tech content I have published since September 2022.

Feedback? Let me know!

When you’ve finished listening to this episode of Women Disrupting Tech, I’d love to hear your thoughts about this episode. 

I would like to know if I should include my guest’s bio or if you’re OK with being sent to the show notes for more info.

So please do not hesitate to contact me via LinkedIn or email if you have any positive or negative feedback or if you would like to suggest a guest that I absolutely must have on the podcast.

With that, I wish you a magical day and a happy Easter (if you’re celebrating). And remember: keep being awesome!

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