As a startup founder (m/f/x), you’re always looking to improve your business. And you know that artificial intelligence (AI) can help you do that, particularly in marketing.
But how do you choose the right tools?
To find out, I had a conversation with Liana Hakobyan about using artificial intelligence for your business.
In episode 47 of Women Disrupting Tech, Liana is our guide as we discover how
🛍️ AI can help you personalize customer experience
🤔 to deal with privacy considerations
🛠️ to choose the right tools for your marketing
When you’re ready to dive into the world of marketing in the age of AI, click the play button below.
How to do Marketing in the Age of Artificial Intelligence with Liana Hakobyan | Ep. 47 – Women Disrupting Tech
About Liana Hakobyan
Liana Hakobyan was born and raised in Armenia. Her journey into the world of artificial intelligence started when her parents gave her the biography of Steve Jobs as a New Year’s present.
She is a startup co-founder, a LinkedIn top voice on Content Marketing, a TEDx speaker, and currently the head of marketing at PATeam.
In addition, she is building her own consultancy, where she uses her background in data science and marketing to help companies use AI in their marketing.
You can connect with Liana and learn more about the exciting new chapter in her business life on LinkedIn.
By the way, in case you’re wondering, we agreed to use an AI-optimized image of Liana for the artwork of this episode.
The Magic You Can Expect in this Episode 🪄
There are so many things you can do with AI nowadays. Just look at the capabilities of ChatGPT and MidJouney. And there is so much more. So it is easy to get lost in the possibilities.
In this episode, we discover
🤖 Why everyone needs to have a high-level understanding of AI
🎯 How gamification can help you to teach yourself AI (and other skills)
🛠️ What Liana’s favorite AI tools are.
In the end, this episode is an absolute treasure trove of practical AI advice for businesses, not limited to marketing.
When you’re ready to learn how to market in the age of artificial intelligence, click the button below to tune in to the episode on Spotify, Apple, or Goodpods.
What makes this episode magical🌟?
Like so many young people nowadays, Liana is a great storyteller. You’ll hear that when she talks about her first robot, taking inspiration from the biography of Steve Jobs and her parents, who pushed her to do well at mathematics and chess.
And, at the end of our conversation, Liana shares a heartwarming story about her grandparents, who grew up in the former Soviet Union. In great detail, she recites the stories of her grandmother, who felt really equal to men at her job in the factory that she worked at. Liana’s moral of the story: Embrace diversity by not emphasizing differences.
By the way, Liana is about to become a female founder. In fact, after our interview, she went straight to the Chamber of Commerce to start her own consultancy company (which had nothing to do with the episode, by the way). I probably don’t need to tell you that it has something to do with marketing in the age of AI😉.
What’s coming up?
Next week, Charlotte Hoekstra will help us discover how women can use their uniqueness to position themselves as role models without having to “sell” themselves.
Episode 49 is a unique one, too. Arosha Brouwer will tell us how Quan’s journey continued after she was my guest on episode 3. The episode will air on 5 April, and you do not want to miss it.
So stay tuned for some great episodes!
Did you know…
… that you can discover more incredible stories and learn from trailblazing women on Spotify, Google, Apple, or Goodpods. There, you can find the entire inspiring archive of episodes with over 1,000 minutes of Women Disrupting Tech content I have published since episode 1 aired in September 2022.
Feedback? Let me know!
When you’ve finished listening to this episode of Women Disrupting Tech, I’d love to hear your thoughts about this episode.
So please do not hesitate to contact me via LinkedIn or email if you have any positive or negative feedback or if you would like to suggest a guest that I absolutely must have on the podcast.
And with that, I wish you a magical day, and keep being awesome!
Women Disrupting Tech | The Podcast 
2 Comments