Building an innovative consumer electronics product with your startup requires quite a bit of magic. But getting it in front of the right distributors and retailers is an art in and of itself.
Until now, this was primarily an offline affair that required significant investments in trade shows, with the right contacts at the right companies and some cold calling. Not to mention persistence.
Now that times are changing, it’s also time for the trade show industry to be disrupted so that small, innovative consumer electronics brands get a chance to be on the shelves of mainstream retailers. So, in this episode of Women Disrupting Tech, CEO and co-founder Nancy Shenouda takes us into the world of Tradesnest.com.
Challenging How Retail Really Works with Nancy Shenouda | Ep. 26 – Women Disrupting Tech
Tradesnest’s Magic Mix
Tradesnest uses a potent potion of Nancy’s knowledge and experience working at global retail companies, combined with data to match small consumer electronic brands with distributors on a global scale. And they recently added their own proprietary artificial intelligence to their already enchanting tech mix to help brands predict faster which markets and distribution partners would be the best fit for their innovation.
On this episode of Women Disrupting Tech
In this podcast episode, Nancy explains
- Why she had to start building a global business right away.
- How she has actually built two businesses in one.
- That you don’t need to have a tech background to build a tech platform if you have deep industry knowledge.
But this episode is not just about Tradesnest and Nancy’s journey as a female founder. Nancy has an opinion on the funding of female founders, too. She argues that there are enough excellent female founders to choose from and that it does not require magic to beat the 2% level of startup funding going to female founders.
There are a lot of great female founders at the moment… so there is no excuse to be at the 2%.
Nancy Shenouda
Inspiration for women in the corporate world
And, toward the end of the podcast, Nancy takes the opportunity to encourage other women from the corporate world not to be discouraged by the funding statistics and to build a tech startup.
Nancy explains that even if you have no technical background, you can build a team with the capacities you need to go after your dreams.
More about Nancy Shenouda and Tradesnest.com
If you work for a brand with an innovative product that already has some traction, you can sign up for free at the website of Tradesnest.com. And if you’re not there yet or just interested in the journey, you can follow them on Instagram and LinkedIn.
To learn more about Nancy, please connect with her on LinkedIn.
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