The Power of Role Models for More Gender Equality | Dieuwke van Buren on Women Disrupting Tech

Only 18% of those working in the tech industry are women. And I don’t need to explain anymore that this is too low. But how do you ensure that women choose tech so that this percentage increases?

To answer that question, I spoke to Dieuwke van Buren. As the Managing Director of Equals, she wholeheartedly champions diversity in tech and entrepreneurship. You can listen to the Dutch-spoken episode below or scroll down to learn what we discussed.

You Can’t Be What You Can’t See

The answer, although simple, carries a touch of magic: We empower them by showcasing examples of women who have already paved the way. Among that 18%, there are remarkable women, says Dieuwke.

Extensive research underscores a powerful truth: When women contemplate their career choices, they seek inspiration from the achievements of their peers. As the saying goes, ‘You can’t be what you can’t see.’

That’s where Equals comes in. Around International Women’s Day, they used a poster campaign in Amsterdam and The Hague to put the spotlight on the women working in tech companies. And in doing so, they provide much-needed visibility for women in tech.

About This Podcast

In this Dutch-spoken episode of Women Disrupting Tech, Dieuwke tells us how the book “Invisible Women” was an eye-opener for her and inspired her to take action. And she explains:

• 🤔 Why diversity is so important,
• 🚀 How New York City shows us the business case for the government and
• 🧐 How Shell is doing really well in one area.

Want more inspiration and connection?

If you’re keen to learn more about Dieuwke’s remarkable initiatives or wish to connect, feel free to reach out via LinkedIn.

On Equals’ website, you’ll discover invaluable information about their Academy and Momentum programs, among other offerings. And don’t forget to follow Equals on LinkedIn and Instagram to stay connected and motivated.

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