Only 3% of people who show up to an event went looking for it. The other 97% follow someone they trust. In episode 167 of Women Disrupting Tech, Elise Mol, co-founder of BASH, explains why chasing that 97% with ads misses the point, and why your first ticket buyers matter more than your marketing budget. This post covers practical takeaways, magic moments, a defining quote, and cross-episode trends on building community that sells itself.More
Women Disrupting Tech | The Podcast
The Podcast Closing the Funding Gap for Women in Tech.