Only 3% of people who show up to an event went looking for it. The other 97% follow someone they trust. In episode 167 of Women Disrupting Tech, Elise Mol, co-founder of BASH, explains why chasing that 97% with ads misses the point, and why your first ticket buyers matter more than your marketing budget. This post covers practical takeaways, magic moments, a defining quote, and cross-episode trends on building community that sells itself.More
Monthly Archives: August 2026
Using Technology To Bring the Human Side Back To Medicine | Show notes for episode 166 with Dr. Hannah Allen
Dr. Hannah Allen, Chief Medical Officer at Heidi, spent 14 years as a GP across rural, inner-city, and hospital settings in the UK before moving into health tech. In episode 166 of Women Disrupting Tech, she explains how Heidi, an AI Care Partner, reduces the administrative burden driving a 42% GP attrition risk in the UK (per RCGP survey data), and why over 90% of patients report feeling more listened to when their doctor uses an AI scribe instead of typing notes during a visit. The conversation covers the predictive power of pregnancy-related health data, the gender bias female founders face when raising venture capital, and why Hannah believes AI’s real value in medicine is freeing clinicians to reconnect with patients rather than replacing clinical judgment.More
Tackling Menstrual Cup Hygiene and Period Poverty | Show notes for episode 165 with Sophie Haccou
CupHub co-founder Sophie Haccou explains why one in eight women in the Netherlands can’t afford period products, and why menstrual cups, despite being cheaper long-term, come with their own barrier: nowhere to rinse one away from home. In episode 165 of Women Disrupting Tech, she shares how Casey, a portable rinsing device, tackles both problems.More
Building an Adaptable Pessary To Restore Women’s Autonomy | Show notes for episode 164 with Mirjam Weemhoff and Bart van Diepenbeek
Saturn Pelvic Health co-founders Mirjam Weemhoff and Bart van Diepenbeek explain why half of pessary users deal with painful side effects, and why producers have no incentive to fix it. In episode 164 of Women Disrupting Tech, they share how Flexsupp, their adaptable pessary, aims to restore autonomy for women with pelvic organ prolapse.More